Retail Merchandiser - January/February 2015 - 39

Woolrich

T

he core of Woolrich's business has remained virtually the same for more than 185 years. Ever since
John Rich started selling the products from his
woolen mill to laborers at lumber camps throughout Pennsylvania, Woolrich has been known for the warmth
and comfort its outdoor apparel provides wearers.
Nick Brayton,
Even today, as Woolrich's apparel
president
www.woolrich.com
is just as likely to be worn by people
Woolrich, Pa.
lounging around a fireplace as it is by
people working out in the elements, the
DNA of Woolrich's brand is practically unchanged from its
roots in the 1830s. President Nick Brayton says the success
of the company is due to how closely it has hewn to its core
values because its customers know what to expect when they
buy clothing with the Woolrich label.
"I think it's rather simple, honestly," Brayton says. "I think
Woolrich has remained true to the brand in terms of the
quality goods that we offer. There's certainly an expectation
from our customers that they will receive something that
will stand on its own for a long period of time.
"When you look at the brand holistically and look at what
we offer, one of the things that you'll notice is that we try to

stick to who we are as a brand and our core values," Brayton
continues.
Woolrich has remained based in Woolrich, Pa., ever since
its inception, and Brayton says the company continues to
demonstrate the integrity with which it conducts business
as a family run enterprise. "We're the type of people who do
what we say and say what we'll do," he says.
Woolrich also is committed to being an American manufacturer, and Brayton says that contributes to the company's strong reputation for
integrity. "I think a big Quad/Graphics
part of the brand's DNA
A shared commitment to quality, value and
has always been that we
customers keeps our partnership strong. A
represent made-in-the- culture built on family values, a passion for
USA products in some doing the right thing, and a commitment to
way, and we still do that providing outstanding customer service - all
synonymous for Woolrich and Quad/Graphtoday," Brayton says.
ics. We are proud to have been your partner
In the years since John
during the past 10 years - providing phoRich opened his woolen tography, prepress, catalog print, bindery,
mill and started mak- direct mail and postal solutions allowing you
ing Woolrich's first fab- to reach your audience of outdoor enthurics, socks, coverlets and siasts efficiently and effectively. We look
forward to the next 185 years!
yarns, the United States

January/February 2015

RETAIL-MERCHANDISER.COM

39


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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