Retail Merchandiser - January/February 2015 - 30

Outfit7

fashions. The app also offers fun mini-games, digital stickers
that can be shared through social media, and content creation and sharing opportunities.
The app, like Outfit7's other creations, also allows users
to have Angela repeat what they say and react to tickles or
nudges in the character's own unique fashion.
All of the company's apps are regularly updated, with new
content and features added at least once a month. "We have
exceptional execution and distribution power," Login says.
Outfit7's apps are also distinguished by their unique
sense of humor. "Our company's mission is to
'build entertainment using infectious humor
and creativity to empower the inner child
in us all,'" she adds.

Licensing Opportunities
Talking Angela, Talking Tom and Outfit7's
other creations will continue to cross over from
the digital realm to appear on even more store
shelves in 2015, thanks to a number of licensing deals recently struck by the company.
Several new products are anticipated
for release in 2015 to coincide with the
release of the new animated webseries.
"The kids and other users who like our
characters want to have products featuring those characters," Login says. "With
30

RETAIL-MERCHANDISER.COM

January/February 2015

the new episodes launching, we think the Talking Tom and
Friends franchise will be even more attractive to licensees."
Product categories sought by the company include toys as
well as comic books, school supplies, apparel, footwear, vitamins, figurines, beverages and candy. U.S. licensees include
Lotty Dotty LLC, which in February 2015 will launch a
children's t-shirt line featuring screen-printed figures that
can be dressed interchangeably with Velcro-backed outfits.
Outfit7 also recently teamed with sticker and card producer
Paper House Productions on a product line available in
the U.S. market.
A number of licensing agents
around the world help Outfit7 secure
product deals. They include Bulldog
Licensing, serving the U.S. and Canadian markets; Exim Licensing Group,
serving Central and South America; Team!
Licensing, serving Germany, Austria
and Switzerland; Icon Promotion, serving Russia; Plus Licens
AB, serving the Scandinavian and
Balkan countries as well as Poland and
Hungary; Enjoy Brand Licensing, serving
Spain and Portugal; and Dream Theatre,
serving India. Africa and Asia are represented by agencies including Copyright
Licensing Agency and PPW, respectively. O


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
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Retail Merchandiser - January/February 2015 - 8
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