Retail Merchandiser - January/February 2015 - 24

GARBAGE PAIL KIDS

Back From the 'Garbage'
The Topps Company has big plans for the 30th anniversary of one of its most notorious
brands: the Garbage Pail Kids. BY CHRIS PETERSEN

T
Adam Levine,
head of outbound
licensing
www.topps.com
New York City

he Topps Company has long been known
as one of the premier producers of baseball
cards, but 30 years ago kids would have
been just as likely to sit around trading
cards featuring "Messie Tessie" or "Adam Bomb" as
they would any of the major baseball heroes of the
time. That's because 1985 was the year Topps introduced the Garbage Pail Kids sticker cards, creating
a phenomenon that disgusted parents, outraged
teachers and - most importantly - thrilled children
around the world. The cards and stickers were a major hit on with kids almost
immediately,
and
eventually Topps

produced more than a dozen series of cards. Garbage Pail Kids even made the jump into international markets, becoming incredibly popular in Europe,
Latin America, Israel and Australia. Topps ceased
production of Garbage Pail Kids cards and stickers
after 1988, but their popularity has kept them in
the public consciousness ever since.
  In 2015, as Topps marks the 30th
anniversary of the Garbage Pail Kids
brand, the cards and characters are
poised for a return to the popularity
they achieved in the days when children of the 1980s snatched wax packs
off of drugstore shelves as fast as they
could be stocked. The company has big
plans for celebrating the brands' milestone anniversary, and this time it has the
potential to be a multigenerational success, enjoyed by kids and the adults who
grew up with them.
  The Garbage Pail Kids sticker cards were an offshoot of Topps' "Wacky Packages" stickers, which
24

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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
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Retail Merchandiser - January/February 2015 - 24
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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