Retail Merchandiser - January/February 2015 - 23

bringing the total number of show visitors to nearly 27,000.
Toy Fair 2015 will feature a recordbreaking 420,000 net square feet of
exhibit space filled with brand-new toys
and games from worldwide exhibitors.
About 10,000 global buyers from powerhouse retail outlets and 1,000 members
of the press are expected to attend the
show, where they will scope out specialty and high-end toys, innovative tech
toys, educational games, dolls and plush,
outdoor ride-ons, active toys, and everything in between. Many exhibitors allow
buyers to test and play with their latest
product lines right on the show floor.
"Year after year, visitors say they spot
more trends and creative, cutting-edge
products at Toy Fair than at any other
toy show in the world," says Marian
Bossard, senior vice president of global
market events at TIA.
To help retailers, media and other
guests home in on what's expected to be
make waves next year, TIA will unveil
the hottest toy trends of 2015 during a
presentation on Sunday, Feb. 15th.

Boost Your Business Savvy
Toy Fair attendees don't just get to see
innovative new product - they enjoy
ample opportunities to learn innovative
solutions to their evolving business needs.
TIA's Licensing Content Connection, with sessions on Feb. 14-16, will
offer education geared toward licensors,
licensees, brand owners and entertainment executives. A "Licensing 101"
session will be presented by Advanstar, while another session will feature
speakers from the Licensing Industry
Merchandisers' Association (LIMA). Ira
Mayer, former publisher of the Licensing
Letter, and Karen Raugust of Raugust
Communications will present a seminar about the world's hottest preschool
properties.
Independent Thinking, a free series
for independent and specialty retailers,

will include two sessions this year: 20/20
Ads: Improve Your Average Daily Sale
up to 20 percent in 20 Days (Feb. 14th),
and Customer Service is NOT Enough
(Feb. 15th). Other complimentary
educational offerings include Creative
Factor, as well as TIA's Toy Safety Compliance Update.
TIA's Market Research Program will
unveil TIA-commissioned research
examining toy and youth market opportunities and economic indicators in
Mexico and Australia, as well as market
trends and influencers, demographics,
economic growth and consumer behavior in the United States. These sessions
will take place throughout the morning
on Feb. 15th.
And for the fifth consecutive year, the
popular Digital Kids Conference (Feb.
16-17) will co-locate alongside Toy Fair,
and will address important new strategies and tools for youth-focused media
professionals who create digital toys and
games for kids.
For a full schedule of educational
sessions and after-hours events and
activities, visit www.toyfairny.com.

Experience Toy Fair 24/7
Participants can get a jump-start on
their Toy Fair experience before the
doors open with ShopToyFair365.com
(STF365), a free B2B e-commerce platform for all buyers and exhibitors registered for the show. It allows toy companies to create virtual product showrooms
at no cost, which retailers can browse
online or from a mobile device to spot
product of interest and submit purchase
orders directly, every day of the year, and
without transaction fees.
For complete details on registering,
exhibitor listings, educational seminars,
hotel reservations or to learn more about
Toy Fair, visit www.toyfairny.com. O
Kristin Morency Goldman is a communications specialist with Toy Industry Association.

Dinosaurs and Minions

Universal Partnerships & Licensing has
joined forces with several world-renowned
toy companies to support two of the biggest
franchises of Summer 2015, Jurassic World
and Minions. Toys for both films will be officially unveiled at Toy Fair with an on-shelf
date of early summer.
Jurassic World will be released by Universal Pictures on June 12, 2015. Key Jurassic
World toy licensees include global master
toy partner Hasbro (action figures, playsets
and role play items) and The LEGO Group
(original LEGO products). Additional partners include Jada Toys (diecast vehicles),
Cardinal Games (puzzles), Fifth Sun and
FREEZE (apparel) and Franco Manufacturing
(home furnishings).
"Our robust licensing program will bring
this classic into the present in dynamic
and exciting ways, and we're thrilled to
help showcase the toys at Toy Fair," said
Stephanie Sperber, president, Universal
Partnerships & Licensing.
Minions is a spin-off from the Despicable
Me franchise. In theaters July 10, 2015, the
story follows Kevin, alongside teenage rebel
Stuart and lovable little Bob as they venture
out into the world and face their biggest
challenge to date: saving all of Minionkind...from annihilation.
Minions licensees include global master
toy partner Thinkway Toys (action figures,
plush, playsets), Hasbro (Minion-themed
versions of Hasbro's classic games including the Game of Life, Trouble, Operation and
Monopoly, and introducing a new favorite
- Minions Blind Bags), and Mega Bloks (construction sets offering fully buildable iconic
Minions characters, locations and vehicles).
"With more than 500 licensees worldwide across all categories, the success story
is undeniable - we have taken an original
IP, and its breakout stars, the Minions, and
have created a juggernaut franchise," said
Sperber. "We're excited to debut the latest
toys in the line at Toy Fair."

January/February 2015

RETAIL-MERCHANDISER.COM

23


http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
Retail Merchandiser - January/February 2015 - 9
Retail Merchandiser - January/February 2015 - 10
Retail Merchandiser - January/February 2015 - 11
Retail Merchandiser - January/February 2015 - 12
Retail Merchandiser - January/February 2015 - 13
Retail Merchandiser - January/February 2015 - 14
Retail Merchandiser - January/February 2015 - 15
Retail Merchandiser - January/February 2015 - 16
Retail Merchandiser - January/February 2015 - 17
Retail Merchandiser - January/February 2015 - 18
Retail Merchandiser - January/February 2015 - 19
Retail Merchandiser - January/February 2015 - 20
Retail Merchandiser - January/February 2015 - 21
Retail Merchandiser - January/February 2015 - 22
Retail Merchandiser - January/February 2015 - 23
Retail Merchandiser - January/February 2015 - 24
Retail Merchandiser - January/February 2015 - 25
Retail Merchandiser - January/February 2015 - 26
Retail Merchandiser - January/February 2015 - 27
Retail Merchandiser - January/February 2015 - 28
Retail Merchandiser - January/February 2015 - 29
Retail Merchandiser - January/February 2015 - 30
Retail Merchandiser - January/February 2015 - 31
Retail Merchandiser - January/February 2015 - 32
Retail Merchandiser - January/February 2015 - 33
Retail Merchandiser - January/February 2015 - 34
Retail Merchandiser - January/February 2015 - 35
Retail Merchandiser - January/February 2015 - 36
Retail Merchandiser - January/February 2015 - 37
Retail Merchandiser - January/February 2015 - 38
Retail Merchandiser - January/February 2015 - 39
Retail Merchandiser - January/February 2015 - 40
Retail Merchandiser - January/February 2015 - 41
Retail Merchandiser - January/February 2015 - 42
Retail Merchandiser - January/February 2015 - 43
Retail Merchandiser - January/February 2015 - 44
Retail Merchandiser - January/February 2015 - 45
Retail Merchandiser - January/February 2015 - 46
Retail Merchandiser - January/February 2015 - 47
Retail Merchandiser - January/February 2015 - 48
Retail Merchandiser - January/February 2015 - 49
Retail Merchandiser - January/February 2015 - 50
Retail Merchandiser - January/February 2015 - 51
Retail Merchandiser - January/February 2015 - 52
Retail Merchandiser - January/February 2015 - 53
Retail Merchandiser - January/February 2015 - 54
Retail Merchandiser - January/February 2015 - 55
Retail Merchandiser - January/February 2015 - 56
Retail Merchandiser - January/February 2015 - 57
Retail Merchandiser - January/February 2015 - 58
Retail Merchandiser - January/February 2015 - 59
Retail Merchandiser - January/February 2015 - 60
Retail Merchandiser - January/February 2015 - 61
Retail Merchandiser - January/February 2015 - 62
Retail Merchandiser - January/February 2015 - 63
Retail Merchandiser - January/February 2015 - 64
Retail Merchandiser - January/February 2015 - 65
Retail Merchandiser - January/February 2015 - 66
Retail Merchandiser - January/February 2015 - 67
Retail Merchandiser - January/February 2015 - 68
Retail Merchandiser - January/February 2015 - 69
Retail Merchandiser - January/February 2015 - 70
Retail Merchandiser - January/February 2015 - 71
Retail Merchandiser - January/February 2015 - 72
Retail Merchandiser - January/February 2015 - 73
Retail Merchandiser - January/February 2015 - 74
Retail Merchandiser - January/February 2015 - 75
Retail Merchandiser - January/February 2015 - 76
Retail Merchandiser - January/February 2015 - 77
Retail Merchandiser - January/February 2015 - 78
Retail Merchandiser - January/February 2015 - 79
Retail Merchandiser - January/February 2015 - 80
Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20171112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170304
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20170102_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20161112
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_globalsen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160910
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160708
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_nextgen
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506_v2
http://digital.retail-merchandiser.com/nxtbooks/knighthouse/rm_20160506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20160102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20151112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110506
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110304
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110102
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20101112
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100506
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100304
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100102
http://www.nxtbookMEDIA.com