Retail Merchandiser - January/February 2015 - 20

COVER STORY

Overstock.com's Supplier Oasis Fulfillment
Services provides multichannel fulfillment as
well as access to warehouse space to suppliers.

returned by other importers. Overstock is not looking to
make any profit from these sales and any profits we have
made we have donated to charity."
Overstock.com also supports businesses and vendors
closer to home with the company's Main Street Revolution
initiative. This program offers small and minority-owned
businesses that lack national exposure the opportunity to
offer their products on the shopping site in order to reach a
broader audience. Additionally, in a move aimed at increasing access to healthy food across the United States, the
company has recently launched an onsite Farmers Market
that uses existing local delivery programs to increase the
domestic availability of responsibly-produced food and
goods from small farmers, Community Supported Agriculture groups and Co-ops local to the customer.

Making a Difference
Also in 2014, Overstock.com extended its corporate
responsibility efforts to the animal kingdom through the
launch of an onsite pet adoption service.
"We realized that the same world-class technology we
20

RETAIL-MERCHANDISER.COM

January/February 2015

Building 'Peace'

In October 2014, Overstock.com broke ground on its new corporate
headquarters, highlighted by CEO Patrick Byrne parachuting into
the ceremony from 18,000 feet. The building, dubbed "The Peace
Coliseum," will resemble a corporate glass-and-concrete version
of the Roman Coliseum from the ground, and a peace sign from the
air, the company says.
The 231,000-square-foot, $100 million office building will be
located in Midvale, Utah. The campus will host several on-site
amenities such as a cafe, fitness center, health clinic and daycare.
Overstock.com is also considering an on-campus greenhouse to
provide fresh, organic produce to be served at the cafe.
The developer is Gardner Company, the contractor is Okland
Construction and the architect is EDA Architects Inc. The building
is projected to open in summer 2016.

have built to enable shoppers to sort through millions of
products on our site to find just the right item is technology
that could also be used to enable pet lovers to sort through
hundreds of thousands of animals in adoption shelters to
find just the right pet for their family," Byrne said. "We are
an animal-friendly firm and are grateful for the opportunity


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
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