Retail Merchandiser - January/February 2015 - 17

THE COOKIE PLACE - GREAT AMERICAN COOKIE

" "

Upfront

Our stores must be in
top shape at all times.
Training is critical.

"We plan to role that out to another dozen stores this year
and evaluate the process from there."
Another investment area has gone into online ordering
for the company's cookie cake business. The system is a
quantum leap beyond the previous fax and phone order
setup. It helps reduce order error and loss, which benefits
customer service.
"We will roll that out to all stores this spring," Pizitz
says. "This may be a simple business, but technology is
worth the investment."

New Concepts
At the same time that the company has worked to keep the
quality of its Great American Cookie operations high, it
has also created a cobranding concept in some of its stores.
It has brought the Pretzelmaker franchise into a number of
its locations.
"We've learned a lot, and we can give customers a diversification of products, including serving those customers
who may not look for cookies," Pizitz says. "For stores
that are 1,000 to 1,200 square feet, those are the locations
where we can welcome a co-brand operation."
In addition to bringing in another franchise, Pizitz's
company has created a franchise of its own. It started the
32 Degrees Frozen Yogurt franchise several years ago and
now has more than a dozen locations.
"Being a franchisor of 32 Degrees and a franchisee
with Great American Cookie has allowed us to continue
learning," Pizitz says. "We have a better understanding of
what franchisors and franchisees need in terms of the level
of support for products and operations."
Although the nature of brick and mortar shopping
continues to change, Pizitz says the company is bullish
on its future prospects. With the Great American Cookie
brand, the company feels confident because chocolate chip
cookies and baked goods have been popular for a long
time. Pizitz thinks consumers will continue to respond to
the quality and selection of its Great American Cookie
products. He also believes the Pretzelmaker option and
continued growth of 32 Degrees Frozen Yogurt bode well
for his company.
"We have to make sure we have well-trained managers,
assistant managers, shift leaders and frontline staff," Pizitz

says. "We are a retailer that sells food and our stores must
be in top shape at all times. Training is critical. We also
have opportunities to grow, as we are still mainly concentrated in the Southeast. We are looking for opportunities
in small to mid-sized cities beyond that region so we can
expand the footprint and take advantage of opportunities
to grow and satisfy more consumers." O

January/February 2015

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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
Retail Merchandiser - January/February 2015 - 9
Retail Merchandiser - January/February 2015 - 10
Retail Merchandiser - January/February 2015 - 11
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Retail Merchandiser - January/February 2015 - 13
Retail Merchandiser - January/February 2015 - 14
Retail Merchandiser - January/February 2015 - 15
Retail Merchandiser - January/February 2015 - 16
Retail Merchandiser - January/February 2015 - 17
Retail Merchandiser - January/February 2015 - 18
Retail Merchandiser - January/February 2015 - 19
Retail Merchandiser - January/February 2015 - 20
Retail Merchandiser - January/February 2015 - 21
Retail Merchandiser - January/February 2015 - 22
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Retail Merchandiser - January/February 2015 - 24
Retail Merchandiser - January/February 2015 - 25
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Retail Merchandiser - January/February 2015 - 28
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Retail Merchandiser - January/February 2015 - 35
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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