Retail Merchandiser - January/February 2015 - 16

Upfront

THE COOKIE PLACE - GREAT AMERICAN COOKIE

NCR
Big box stores. Banks. Cash registers. ATMs.
When some think of NCR, these words often
come to mind. But, increasingly, many retail
and culinary entrepreneurs will tell you "small
business." Yes, think boutique stores, food
trucks and QSRs. "NCR sees a lucrative, under
tapped market in the small business pointof-sale arena," says Reggie Kimble, market
development director at NCR Small Business.
"A few years ago, NCR made a major investment
in the market with NCR Silver. Thanks to the
cloud, mobile tablets and POS systems such as
NCR Silver, small businesses can now have the
same powerful POS technology their big brothers do." In 2012, NCR rolled out NCR Silver.
Since that time, NCR Small Business introduced
the industry's first live, U.S.-based call center,
acceptance of mobile payments such as bitcoin
and many technology integrations ranging from
QuickBooks to PayPal. With clients including
Happy Belly Curbside Kitchen in Atlanta, Shoes
and Brews in Longmont, CO, and several
franchises nationwide, NCR Silver has been on
an upward trajectory since Day One. It doesn't
appear to be slowing down any time soon.
16

RETAIL-MERCHANDISER.COM

solid success in both white-collar and
blue-collar locations.
"The key in all of our markets is
offering a great product from individual
cookies to the 16-inch cookie cakes and
beyond," Pizitz says. "We bake three times
a day in our stores to keep products fresh,
and we ensure great customer service and
a clean, friendly environment in all stores."

Looking to Improve
Because of the company's wide geographic footprint, it has created an organizational structure that allows it make
sure quality is consistent. It has four
regional managers, a training manager
and a development manager, as well as
local general managers on site.
"We are in the car and on planes a
lot so we can visit our stores regularly,"
Pizitz says. "We have to get out to stores
to make sure we keep our product and
customer service levels high."

January/February 2015

Also helping the company to oversee
its operations are recent improvements
in IT systems. The company brought in
the NCR Silver POS System, which is
an iPad-based system, meaning no more
cash registers and payment terminals.
"It makes transactions quicker and
allows us to control our business better,"
Pizitz says. "We will roll it out to all 55
locations this year."
Additionally, the company invested
into the DDT surveillance and loss
prevention system in several stores.
Each of those stores is now equipped
with several cameras as well as audio
data on all transactions. The system
also generates reports on a number of
metrics, such as average unit sale per
hour and per employee, and it generates red flag reports to highlight any
aberrations.
"It does help reduce theft, but it also
helps improve productivity," Pizitz says.


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
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Retail Merchandiser - January/February 2015 - 8
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