Retail Merchandiser - January/February 2015 - 14

Upfront

Jeff Pizitz
greatamericancookies.com
Birmingham, Ala.

THE COOKIE PLACE - GREAT AMERICAN COOKIE

Spread the Love
Quality products and exceptional service are hallmarks of The Cookie Place and its Great
American Cookie franchises. BY ERIC SLACK
Great American Cookie's product line
resonates with consumers because it
is accepted across all socioeconomic
and demographic groups.

Who doesn't love a good
cookie? Alabama's The
Cookie Place Inc. has grown
into the largest Great American Cookie franchise in the
country because it knows
how to provide customers
with quality food and exceptional customer service.
Led by CEO Jeff Pizitz, the company
has 55 stores open and operating today
with a diverse geographic footprint
that extends from Florida up to North
Carolina and as far west as Oklahoma.
It currently has another 10 stores on
the drawing board and expects to open
about 75 percent of those stores this year.
"We like to have clusters of stores,
and we also look for targeted opportunities in some markets with just one
store," Pizitz says.
Pizitz says the Great American
Cookie product line resonates with
consumers because it is widely accepted
across all socioeconomic and demographic groups. The company has found

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January/February 2015


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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
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Retail Merchandiser - January/February 2015 - 8
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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