Retail Merchandiser - January/February 2015 - 11

Upfront

Carl Robie, vice
president of global
strategic sourcing and
brand licensing

TGI FRIDAYS

Forever Fridays
A new licensing agency and new manufacturing partners will help TGI
Fridays expand its well-known brand across new food and beveragerelated categories. BY JIM HARRIS
Fridays has long been a
household name when it
comes to casual dining
establishments. For the past
50 years, the iconic restaurant brand has pioneered
and popularized menu
items such as potato skins
and drinks, including the
Long Island iced tea, that
have since become
ubiquitous in its
industry.

The brand further established itself
as a market leader and innovator in the
1990s, when it began licensing its name
for food and beverage products. "Our
customers wanted to enjoy our food
and beverages at home; licensing was
a logical way for us to give them what
they wanted," says Matt Durbin, vice
president of brand strategy and menu
innovation for the company. "Licensing
provides touch points for our customer
to experience our brand and brings further awareness to our brand. It is natural

Matt Durbin, vice president of brand strategy
and menu innovation
www.tgifridays.com
Carrollton, Texas

and logical that an iconic restaurant and
bar brand like ours would have a robust
line of products in the retail channel."
Consumers seeking to duplicate the
Fridays experience at home have long
had options on their local grocery store
shelves thanks to longtime licensees
including Heinz and Inventure Foods
Inc. For more than 10 years, Heinz has
offered several Fridays signature appetizers such as Loaded Cheddar & Bacon
Potato Skins, Crispy Buffalo-Style
Chicken Wings and Mozzarella Sticks

January/February 2015

RETAIL-MERCHANDISER.COM

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Table of Contents for the Digital Edition of Retail Merchandiser - January/February 2015

Contents
Retail Merchandiser - January/February 2015 - Cover1
Retail Merchandiser - January/February 2015 - Cover2
Retail Merchandiser - January/February 2015 - 1
Retail Merchandiser - January/February 2015 - 2
Retail Merchandiser - January/February 2015 - Contents
Retail Merchandiser - January/February 2015 - 4
Retail Merchandiser - January/February 2015 - 5
Retail Merchandiser - January/February 2015 - 6
Retail Merchandiser - January/February 2015 - 7
Retail Merchandiser - January/February 2015 - 8
Retail Merchandiser - January/February 2015 - 9
Retail Merchandiser - January/February 2015 - 10
Retail Merchandiser - January/February 2015 - 11
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Retail Merchandiser - January/February 2015 - 18
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Retail Merchandiser - January/February 2015 - Cover3
Retail Merchandiser - January/February 2015 - Cover4
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20150102_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20141112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910_newnotable
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140910
http://www.nxtbook.com/nxtbooks/phoenix/rm_20140708_reprint
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140708_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v2
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140506_v3
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20140102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20131112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130708
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130506
http://www.nxtbook.com/nxtbooks/phoenix/rm_mediakit2013
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130304
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20130102
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20121112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120910
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20120708
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http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20111112
http://digital.retail-merchandiser.com/nxtbooks/phoenix/rm_20110910
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110708
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_50thanniversary
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20110304
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20101112
http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100910
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http://digital.retail-merchandiser.com/nxtbooks/redcoat/rm_20100102
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