Retail Merchandiser - May/June 2014 - (Page 2)

CONTENTS | May/June 2014 COVER STORY 5 TECHNOLOGY Phoning It In Mobile phone buyback programs generate incremental revenue through increased store traffic. 8 LICENSING EXPO 2014 Preview 10 WWEMAGIC 2014 Preview New & Notable 81 Noteworthy products in all categories. 26 Ruling the Ring Round-the-clock content, a cache of superstars and a presence in many retail categories helped the WWE become a world-class brand. 12 UPFRONT 12 THE JESSICA SIMPSON COLLECTION Building a Home The Jessica Simpson Collection brings her style to bedding and home décor with a new line in stores this fall. 2 RETAIL-MERCHANDISER.COM May/June 2014 20 COCA-COLA Fizzy Fashion Coca-Cola's retail licensing business has sustained double-digit annual sales growth over the past five years by extending the brand into fashion. http://www.RETAIL-MERCHANDISER.COM

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2014

Special Focus on the Leading Licensing and Retail Companies

Retail Merchandiser - May/June 2014