CONTENTS | May/June 2014
Phoning It In
Mobile phone buyback programs
generate incremental revenue
through increased store trafﬁc.
8 LICENSING EXPO
in all categories.
Ruling the Ring Round-the-clock content, a
cache of superstars and a presence in many
retail categories helped the WWE become a
12 THE JESSICA SIMPSON
Building a Home
The Jessica Simpson Collection
brings her style to bedding and
home décor with a new line in
stores this fall.
Coca-Cola's retail licensing
business has sustained double-digit annual sales growth
over the past ﬁve years by
extending the brand into fashion.
Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2014