Retail Merchandiser - September/October 2013 - (Page T58)

E-Commerce growth over the past few years. Purveyors of eccentric and “geeky” products ranging from computer repair kits to Jedi knight bathrobes, ThinkGeek approximately doubled in revenue between 2008 and 2011, and CEO Kathryn McCarthy says there’s potential for growth even beyond the $120 million in revenue the company made last year. In fact, keeping up with its growth has been the company’s chief focus in recent years, as it has overhauled its operations to become more efficient and increase capacity. With a significant investment in people, marketing and a new distribution center, McCarthy says ThinkGeek is better equipped than ever to fill the needs of its customers around the world. Aside from making improvements to its supply chain, McCarthy says ThinkGeek also continues to work on offering its customers a wider variety of products. She says the company has placed a great deal of emphasis in recent months on the various brands it features in its catalog, such as “Game of Thrones,” “Doctor Who” and “Star Trek.” In addition, the company has bolstered those products with its own line of proprietary products. As pop culture continues to celebrate smarts and “geeky” interests, ThinkGeek is poised to be the retailer of choice for the “nerd” community. ThinkGeek doubled in revenue between 2008 and 2011 as a result of its eccentric and “geeky” products. Keeping Up THINKGEEK Geek Pride Online retailer ThinkGeek supplies all things nerdy, and says it’s never been a better time to be a geek. I Kathryn McCarthy, CEO Fairfax, Va. 58 t doesn’t take a rocket scientist to see that “nerd” culture is booming right now. “The Big Bang Theory” is one of the most popular shows on TV, comic book superheroes like the Avengers rule the box office and it’s not unheard of for a video game to gross a billion dollars on its release date. It isn’t surprising, then, that online retailer ThinkGeek has experienced substantial September/October 2013 ThinkGeek started seriously gearing up for growth in August 2010, when it moved its logistics to Excel, a subsidiary of DHL. McCarthy says it was clear that the company’s fourth-quarter volume was going to be enormous due to the holiday season and the emerging popularity of many of the brands it carries. McCarthy says the partnership has been very positive for ThinkGeek because Excel’s operations are designed to serve similar retailers like Toys R Us, meaning it has the scalability to add the appropriate amount of resources at the appropriate time. “It was very important to us that they were able to handle our peak season,” McCarthy says, adding that DHL also sees what other retailers are doing and can share that knowledge with ThinkGeek. McCarthy says the company’s new, state-of-theart distribution center also plays an important role in helping ThinkGeek keep up with increasing demand. Because the company has such a diverse group of vendors, she says, it is essential that ThinkGeek’s distribution center is capable of han-

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2013

Retail Merchandiser - September/October 2013
BLE 2013
Cyber Defense
Looney Tunes
The Biggest Loser
SeaWorld Parks & Entertainment
LeBlanc’s Food Stores
Clark Appliance
16 Handles
Cycle Gear
Wedge Community Co-op
All-Rite Construction Inc.
Radio Shack
Terraco Inc.
New & Notable
Focus on Convenience Stores
Bagels or Bookcases
Healthy Food
NACS 2013
Casey’s General Store
Monarch Custom Beverages
Craig Distributing
Nouria Energy
Maritime Farms
Speedy Q Markets
Parker Cos.
Orton Oil
The Linn Cos.
Tiger Fuel Co.
Architec Housewares
State Oil Co.
La Vie en Rose
New & Notable

Retail Merchandiser - September/October 2013