Retail Merchandiser - September/October 2013 - (Page T52)

Retail Architec Housewares’ team includes (from left) Midge Ramsey, Jenna Sellers Miller, Dina Janicke, Andres Gutierrez and Erin Yergens. ́ ́ ARCHITEC HOUSEWARES Simplicity is Beautiful An ability to reinvent the wheel and to fashion products that are distinctive in look and feel has helped Architec Housewares devise new products and grow its business. I Jenna Sellers Miller Delray Beach, Fla. nnovation and good fortune can help any business get off to a good start. Such is the legacy of Architec Housewares, a growing designer, manufacturer and distributor of an array of unique housewares. Architec Housewares is the housewares division of its family-owned parent company, Alice Ink, spearheaded by CEO Kathy Sellers. The company also owns Plastec Lawn and Garden run by Sellers’ sister Susan Yeager who serves as president. Architec, which is led by Sellers’ daughter Jenna Sellers Miller as president and Erin Yergens as operations manager, has seen steady growth since it devised a cutting board with a non-slip surface known as The Gripper. It is now seeing additional opportunities arise. Opportunity Knocks Created in 2000, Architec’s origins are somewhat serendipitous. When Plastec attempted to create a 52 September/October 2013 coaster-esque product for use with vases, the company found that the backing could have an application on the back of a cutting board. This led to the creation of The Gripper, and Architec has evolved from there. “It proved to be challenging to merge the backing with the cutting board, and we had a lot of engineering to work out,” Miller says. “But eventually we came up with The Gripper and offered it in multiple colors and sizes, and they sold well from the start.” As the company went about trying to expand The Gripper’s reach, it found that many retailers were carrying only a few SKUs of cutting boards. These few SKUs had few texture and color variations. Architec’s new concept and diverse colors allowed the company to make The Gripper a sought-after item. Architec’s products can be found on the shelves of many major retailers, like Bed Bath & Beyond, Crate & Barrel, Target, Bloomingdales and Macy's,

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2013

Retail Merchandiser - September/October 2013
BLE 2013
Cyber Defense
Looney Tunes
The Biggest Loser
SeaWorld Parks & Entertainment
LeBlanc’s Food Stores
Clark Appliance
16 Handles
Cycle Gear
Wedge Community Co-op
All-Rite Construction Inc.
Radio Shack
Terraco Inc.
New & Notable
Focus on Convenience Stores
Bagels or Bookcases
Healthy Food
NACS 2013
Casey’s General Store
Monarch Custom Beverages
Craig Distributing
Nouria Energy
Maritime Farms
Speedy Q Markets
Parker Cos.
Orton Oil
The Linn Cos.
Tiger Fuel Co.
Architec Housewares
State Oil Co.
La Vie en Rose
New & Notable

Retail Merchandiser - September/October 2013