Retail Merchandiser - September/October 2013 - (Page T42)

Retail Parker’s attributes its customer loyalty in part to its stores’ commitment to quality service as well as their general cleanliness. PARKER’S Fueling Relationships The Parker Cos. builds its convenience stores on a foundation of innovation, as well as a staff of hardworking, long-tenured associates who help it to build satisfied customers that make it their store of choice. F Greg Parker, president and CEO Savannah, Ga. 42 or the past 37 years, Greg Parker has done more than build a thriving convenience store business – he’s established lasting relationships with both employees and customers. “Our success is because of the incredible team of people I work with,” says Parker, founder, president and CEO of the Parker Cos. “We’ve literally all grown up together, so we’re all wicked smart and incredibly hard-working. Everyone treats the company like it’s their own.” Many of the company’s managers and staff have more than 25 years’ tenure at the company, and a few of its top executives first joined Parker as customer service representatives with the opening of his first store in 1976. Today, Parker’s – the convenience store brand owned and operated by the company – has 32 locations in Georgia and South Carolina. “I’ve personally worked 24-hour shifts September/October 2013 and have worked three years without a day off,” Parker says. “The people who compete with us have their hands full, because we’re so actively engaged in the company and have built it from the ground up, which I think gives us a profound advantage.” Parker’s employees are not the only ones loyal to the company. The stores’ customers also show their devotion to the brand by making it their sole destination for fuel, snacks, beverages and other “on the go” goods. This is measured at least in part by the store’s high number of proprietary debit card purchases. Purchases made on “Pump Pal” cards make up 34 percent of gas sales, Greg Parker adds. Customer loyalty is attributed at least in part to the stores’ commitment to quality service as well as their general cleanliness. The company several years ago positioned itself to focus on meeting the needs of the working mother, a decision that greatly in-

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2013

Retail Merchandiser - September/October 2013
BLE 2013
Cyber Defense
Looney Tunes
The Biggest Loser
SeaWorld Parks & Entertainment
LeBlanc’s Food Stores
Clark Appliance
16 Handles
Cycle Gear
Wedge Community Co-op
All-Rite Construction Inc.
Radio Shack
Terraco Inc.
New & Notable
Focus on Convenience Stores
Bagels or Bookcases
Healthy Food
NACS 2013
Casey’s General Store
Monarch Custom Beverages
Craig Distributing
Nouria Energy
Maritime Farms
Speedy Q Markets
Parker Cos.
Orton Oil
The Linn Cos.
Tiger Fuel Co.
Architec Housewares
State Oil Co.
La Vie en Rose
New & Notable

Retail Merchandiser - September/October 2013