Retail Merchandiser - September/October 2013 - (Page T39)

Retail SPEEDY Q MARKETS Customers’ Convenience Speedy Q Markets is rolling out its new Rewards Program for customers buying in the store and at the pump, offering additional savings to its already low prices. Speedy Q operates 18 locations in the “thumb” region of Michigan, and its reputation has kept much competition from coming to the area. L oyalty to one convenience store is rare among consumers today with most of them out to find the cheapest gas pump or the best deal on sodas and snacks. To combat these changes from when the Lawrence family first opened Speedy Q Markets more than 50 years ago, the chain continues to add customer incentives that keep its doors revolving. “The fuel market is always moving,” President Kyle Lawrence says. “It’s not an industry that all of a sudden one guy has got figured out and everyone will catch up. The guy that has it figured out today can’t be complacent because the fuel market is going to change drastically.” Evolving with the market requires focusing on customer satisfaction, which has been the Michigan-based company’s goal since opening in 1962. While working as a refinery representative, Lawrence’s grandfather, Claude, leased his first two gas station and convenience store locations. White Rose – Speedy Q Markets’ first name – was born. The name of the business was later changed from White Rose to PDQ Market in 1977, and the company has been named Speedy Q Markets since September/October 2013 Kyle Lawrence, president Kimball, Mich. retail merchandiser 39

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2013

Retail Merchandiser - September/October 2013
BLE 2013
Cyber Defense
Looney Tunes
The Biggest Loser
SeaWorld Parks & Entertainment
LeBlanc’s Food Stores
Clark Appliance
16 Handles
Cycle Gear
Wedge Community Co-op
All-Rite Construction Inc.
Radio Shack
Terraco Inc.
New & Notable
Focus on Convenience Stores
Bagels or Bookcases
Healthy Food
NACS 2013
Casey’s General Store
Monarch Custom Beverages
Craig Distributing
Nouria Energy
Maritime Farms
Speedy Q Markets
Parker Cos.
Orton Oil
The Linn Cos.
Tiger Fuel Co.
Architec Housewares
State Oil Co.
La Vie en Rose
New & Notable

Retail Merchandiser - September/October 2013