Retail Merchandiser - September/October 2013 - (Page T36)

Retail Adapting quickly to market changes has helped Maritime Farms – a family business – remain in operation for 70 years. MARITIME FARMS Refreshing Alternative Maritime Farms redefines the image of convenience store food selections, as each store operates its own Lighthouse Deli offering specialty pizzas, burgers, sandwiches and breakfast items. A Charon Curtis, operations manager Rockland, Maine Kathleen Labree, district manager 36 slice of “Seacoast Pizza,” a “Boathouse Bacon Burger” and a “Rockland Roast Beef ” sandwich sound like menu items from a restaurant somewhere on the coast. It’s partly true – the location is in coastal Rockland, Maine – but the food is from the menu of a local convenience store deli. Maritime Farms offers customers a change from the typical convenience store selections, says Charon Curtis, operations manager. Lighthouse Delis inside each of the convenience stores are decorated with farm and water themes, including harbor images. “The graphics and décor in our stores are unique,” Curtis says. “We are always adding new items to our deli. Recently we added the macaroni & cheese pizza.” The delis offer a range of freshly made items September/October 2013 including specialty pizzas, burgers, sandwiches and breakfast items. The deli is not the only jaw-dropper in the stores – the company carries more than 500 wine, 300 liquor and 400 beer SKUs in the “Townline Beverage Barn,” Curtis says. The Barn has a 17-door walk-in cooler to house the beverages. A broad liquor selection such as Maritime Farms’ is hard to come by in an average convenience store. These extra features are a way for the company to compete with the bigger players in the area, such as Wal-Mart. “We have nine stores compared to thousands,” Curtis explains. “We don’t have the buying power [larger chains] do. Our area has been impacted by the economy and we are trying to remain competitive and turn a profit.”

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2013

Retail Merchandiser - September/October 2013
BLE 2013
Cyber Defense
Looney Tunes
The Biggest Loser
SeaWorld Parks & Entertainment
LeBlanc’s Food Stores
Clark Appliance
16 Handles
Cycle Gear
Wedge Community Co-op
All-Rite Construction Inc.
Radio Shack
Terraco Inc.
New & Notable
Focus on Convenience Stores
Bagels or Bookcases
Healthy Food
NACS 2013
Casey’s General Store
Monarch Custom Beverages
Craig Distributing
Nouria Energy
Maritime Farms
Speedy Q Markets
Parker Cos.
Orton Oil
The Linn Cos.
Tiger Fuel Co.
Architec Housewares
State Oil Co.
La Vie en Rose
New & Notable

Retail Merchandiser - September/October 2013