Retail Merchandiser - September/October 2013 - (Page 44)

Retail WEDGE COMMUNITY CO-OP Product Pride The Minneapolis-based Wedge Community Co-op stands out from the rest in fresh products and customer service, which has helped it earn the trust of its customers. ice. “They really help guide you through the shopping process,” Resnik continues. “Our staff is there to educate and make it a better experience,” he states. “I was a customer long before I worked here, and the quality of the customer service always stood out.” Located in Minneapolis, The Wedge Co-op operates a 10,800-square-foot store that Resnik describes as a hybrid of “a regular grocery store and a farmer’s market.” The store’s history goes back to 1974 when it started in the basement of an apartment building. That year, a group of neighbors organized a cooperative store to provide themselves with whole and natural foods. In 1992, the store moved to its current building located within the city’s Lyndale neighborhood. After all these years, The Wedge Co-op has established itself as a dependable source of organic and sustainable food for its customers, Resnik says. “Consumers really trust the products that are here,” he says. “We’ve got pretty stringent buying standards,” he says, noting that the store takes pride in its meat and produce departments. “I put the quality of our food up against any other store. If you taste ours, it is noticeably better.” Customer Focused Wedge Community Co-op is a hybrid of “a regular grocery store and a farmer’s market,” its CEO says. A Josh Resnik, CEO Minneapolis 44 t Wedge Community Co-op, a large percentage of its shoppers are not only customers, but also the store’s owners, CEO Josh Resnik says. “Seventy-eight percent of our sales are to people who are members of the co-op,” he says. This has motivated the store’s employees to make sure they are providing its customers with top serv- September/October 2013 Wedge Community’s focus on customer service is critical because consumers today are much more knowledgeable about food sources, Resnik says. “They are much more focused on buying things locally,” he says. However, “People aren’t as clear on what is truly better for them,” Resnik admits. “Certain products by the letter of the law may be organic, [but] they’re not all following the same practices.” Wedge Community distinguishes itself by providing its customers with such expertise, Resnik says. “There are tons of very, very knowledgeable people working in the store,” he says.

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2013

Retail Merchandiser - September/October 2013
BLE 2013
Cyber Defense
Looney Tunes
The Biggest Loser
SeaWorld Parks & Entertainment
LeBlanc’s Food Stores
Clark Appliance
16 Handles
Cycle Gear
Wedge Community Co-op
All-Rite Construction Inc.
Radio Shack
Terraco Inc.
New & Notable
Focus on Convenience Stores
Bagels or Bookcases
Healthy Food
NACS 2013
Casey’s General Store
Monarch Custom Beverages
Craig Distributing
Nouria Energy
Maritime Farms
Speedy Q Markets
Parker Cos.
Orton Oil
The Linn Cos.
Tiger Fuel Co.
Architec Housewares
State Oil Co.
La Vie en Rose
New & Notable

Retail Merchandiser - September/October 2013