Retail Merchandiser - July/August 2013 - (Page 94)

E-Commerce CYMAX CANADA ships approximately 25,000 to 30,000 products monthly from up to 140 top brands and up to 10,000 SKUs of readyto-assemble furniture and mid-range to high-end products. Stands for TV A thriving online furniture retailer grew out of the software its founder authored – and his search for a television stand. A Arash Fasihi, founder and CEO Vancouver, British Columbia 94 common retailing problem customers have is finding a seemingly simple item in the style and color they want. The search for a TV stand was the occasion for the creation of Cymax, a furniture website that carries more than 30,000 SKUs in every category of furniture in mind-boggling selection. Combining his seven years of working at Best Buy Canada with his degree in computer science that he earned at the same time, Arash Fasihi founded the company that evolved into Cymax in 2004 while working in the software industry. “My wife and I tried to find a specific TV stand we found online in Vancouver, and we couldn’t find one,” Fasihi recalls. So Fasihi decided to take advantage of his Inter- July/August 2013 net research on TV stands by establishing a website for them in 2004 that followed the model Fasihi had established with his first e-commerce platform for the travel industry. “We did some search engine optimization on TV stand terms in June 2004, and sales started coming,” Fasihi remembers. “In December of 2004 is when we got our first sale. “When the first order came in, I thought it was a test order for my e-commerce software.,” Fasihi says. “I called the customer and said, ‘I just received this sale and want to make sure you placed the order.’ The customer said ‘yes.’” Fasihi then had to find a manufacturer who could drop-ship the stand directly to the customer. “I faxed the order in, and the next day got two orders, then I got five and I started getting a lot of orders,” he says. “We got ranked on Google as the first site for TV stands in 2004.” More Than TV Stands After that, the business started snowballing, from $2 million in sales in 2005 to nearly $80 million last year and projected sales in 2013 of more than $100 million. But those are not only sales of TV stands.

Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013

Retail Merchandiser - July/August 2013
Digital Messaging
How to Bring New Life to the Center Store
Fall Toy Preview 2013
WWWDMAGIC 2013 Fashion Preview
Hispanic Footwear
Firm Fashion Fixture
Macy’s Magic
Generating Buzz
Looking Sharp
On the Trend
Shoe Sensation
Victorinox Swiss Army Inc.
Hiller’s Market
Patrick James Inc.
Art Van Furniture
Fairway Market
Architec Housewares
Easy Rest Adjustable Sleep Systems
Burnstad’s Market
Shoe Carnival Inc.
Destination XL
Hibbett Sports
R.H. Ledbetter Properties
Goodwill of Central Arizona
Beyond the Rack LLC
Cymax Canada
Diamond Nexus
New & Notable

Retail Merchandiser - July/August 2013