Retail Merchandiser - July/August 2013 - (Page 86)

E-Commerce JAMES ALLEN A Guy’s Best Friend James Allen doesn’t see diamonds as a commodity – the retailer understands they are special and makes it easy for customers to pick the perfect diamond and engagement ring online. E Oded Edelman, CEO and co-founder New York City 86 ngagement and wedding rings are among the most important purchases a person will ever make. As permanent symbols of love and commitment, it’s absolutely critical that the ring more than meet its buyer’s needs. Of the many things for a buyer to consider when it comes to a ring – such as size, material or engravings – none is as important as the diamond at its literal center. Historically, diamonds could only be closely examined inside of a jewelry store with the assistance of a jewelry loupe. Although the loupe provides a magnified view of a diamond, many nuances of the stone such as facets can still be lost. July/August 2013 For, an up-close view of the diamond is the most critical part of any major ring purchase. “I believe that the experience we offer online is better than the one you can get in a store,” says Oded Edelman, CEO and – with James Allen Schultz and Dean Lederman – co-founder of the New York Citybased online retailer. “You can’t get a better look at a diamond than you can on our website.” The website, established in 2006, utilizes the company’s patented Diamond Display Technology™ to display thousands of pictures of diamonds. Every diamond sold by the company is taken to an in-house photography center, where hundreds of

Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013

Retail Merchandiser - July/August 2013
Digital Messaging
How to Bring New Life to the Center Store
Fall Toy Preview 2013
WWWDMAGIC 2013 Fashion Preview
Hispanic Footwear
Firm Fashion Fixture
Macy’s Magic
Generating Buzz
Looking Sharp
On the Trend
Shoe Sensation
Victorinox Swiss Army Inc.
Hiller’s Market
Patrick James Inc.
Art Van Furniture
Fairway Market
Architec Housewares
Easy Rest Adjustable Sleep Systems
Burnstad’s Market
Shoe Carnival Inc.
Destination XL
Hibbett Sports
R.H. Ledbetter Properties
Goodwill of Central Arizona
Beyond the Rack LLC
Cymax Canada
Diamond Nexus
New & Notable

Retail Merchandiser - July/August 2013