Hibbett Sports strives to serve
the needs of active and casual
athletes in a full range of sports.
The Neighborhood Place
Hibbett Sports brings a variety of sports gear and a knack for customer service into towns across the United
States, ensuring its offering reflects the needs of the local clientele.
Jeff Gray, vice president
of real estate
o matter how large sports gear retailer
Hibbett Sports has expanded its footprint throughout the United States,
the company has maintained its status
as the neighborhood sporting goods store wherever
it lands. According to Jeff Gray, vice president of
real estate for Hibbett Sports, focusing on smaller
communities where its locations are known as the
go-to store for all things sporting goods is the reason for the company’s success.
“We primarily locate in smaller towns, so we are
a big deal in most towns we’re in,” Gray says. “We
take the concept of local sporting goods store to
the next level with our products and brands, and it
has always been that way. We want to go where it
is a big deal and we’re the only place to get what
Hibbett Sports has taken that model to 885 locations in 29 states. The company continues to start
at the local store level by choosing a selection of
goods designed to meet the needs of the cities and
towns where it has locations.
Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013