Retail Merchandiser - July/August 2013 - (Page 69)

Real Estate DESTINATION XL This is the Place to Be A new format and an expanded product selection are part of Destination XL’s strategy to become the No. 1 retail option for big and tall men. Destination XL’s new concept is designed to help the brand become a one-stop shop for big and tall men’s apparel. T he big and tall man's shopping experience has never been an easy one, but Destination XL (DXL) is in the process of changing that. Its parent company is in the midst of a transformation to change its format and bring everything from value-priced private labels to high-end designer brands to big and tall men in an array of sizes and styles. Destination XL is part of the Destination XL Group Inc., the largest multi-channel specialty retailer of big and tall men's apparel. It currently operates Destination XL, Casual Male XL, Casual Male XL Outlets, Rochester Clothing, B&T Factory Direct, Shoes XL and Living XL retail loca- tions. The company also has a direct-to-consumer business through catalogs and e-commerce sites. However, it is in the middle of an effort to convert around 480 Casual Male XL, Casual Male XL Outlets and Rochester Clothing locations into more than 230 Destination XL stores. “The new format encompasses most of the businesses that we own,” Senior Vice President of Real Estate and Store Development Peter Schmitz says. “Destination XL will have anywhere from 20 to 40 percent of the space offering product found in Rochester stores, and the balance of the inventory will be Casual Male XL private-label product, shoes and accessories.” July/August 2013 Peter Schmitz Canton, Mass. retail merchandiser 69

Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013

Retail Merchandiser - July/August 2013
Digital Messaging
How to Bring New Life to the Center Store
Fall Toy Preview 2013
WWWDMAGIC 2013 Fashion Preview
Hispanic Footwear
Firm Fashion Fixture
Macy’s Magic
Generating Buzz
Looking Sharp
On the Trend
Shoe Sensation
Victorinox Swiss Army Inc.
Hiller’s Market
Patrick James Inc.
Art Van Furniture
Fairway Market
Architec Housewares
Easy Rest Adjustable Sleep Systems
Burnstad’s Market
Shoe Carnival Inc.
Destination XL
Hibbett Sports
R.H. Ledbetter Properties
Goodwill of Central Arizona
Beyond the Rack LLC
Cymax Canada
Diamond Nexus
New & Notable

Retail Merchandiser - July/August 2013