Retail Merchandiser - July/August 2013 - (Page 58)

Retail Quality and Service Easy Rest Adjustable Sleep Systems maintains a commitment to high standards of quality at every level of its operation. EASY REST ADJUSTABLE SLEEP SYSTEMS Better Sleep Easy Rest Adjustable Sleep Systems gains control over its manufacturing to offer U.S. products with U.S components. ‘M Jeff Mowrey Baltimore Mo Maghari 58 aking a good product, selling a good product and servicing that product properly, while treating customers and employees the way they should be treated” – those are the core principles behind Easy Rest Adjustable Sleep Systems, according to co-founder and Managing Partner Jeff Mowrey. Mowrey, a 25-year veteran of the adjustable bed business, partnered with equally experienced Mo Maghari in 2006 to bring to market their vision of an adjustable bed, manufactured, sold and serviced by a new kind of company. Since the company took off in 2007, Easy Rest has doubled its employee base and grown its revenue by 40 percent. The key to the company’s success is focusing on quality every step of the way. “If you build a good-quality product, you will always win,” Maghari notes. July/August 2013 Mowrey and Maghari knew they had to compete with an abundance of Asian-made products in their industry, and they were ready to face that challenge by making sure they offered an adjustable bed with components sourced and assembled domestically. “We felt this was a great opportunity to create a truly American product with high standards of quality,” Maghari says. “We are the only product [of our kind] in the market today that does not have any Asian components in it. [Most] customers don’t mind spending the money if that means they are receiving quality products.” Mowrey and Maghari also wanted to make sure their salesforce was trained to know the products inside-out and thus offer better customer service. “We have four trainers in-house; the one with the least amount of experience has 22 years in the industry, the most experienced has 38,” Maghari notes. “We are the only company today that has a salesforce that is specialized, well trained and highly educated on mattresses and mattresses components.” The salesforce goes through comprehensive companywide training once a year and specialized, focused training on a regular basis. One Step Ahead Easy Rest is also able to provide a comprehensive sales and service care package to its clients because the company is in charge of its products from inception to after-sales service. “Many times you buy a bed and find out that the product is made by one company, sold by a different retailer, delivered by yet another company and serviced by another provider,” Maghari notes. “We are the only company that manufactures, markets, sells, delivers and services our own products. We take care of our customers from beginning to end.” Although installing a bed might seem simple enough, an Easy Rest adjustable bed can be attached to the customer’s existing bed frame, which is where experience and care come into play. “We train our delivery people to make sure they can attach our frames to a four-poster bed or a headboard that was manufactured in 1850,” Mowrey says. “We had a customer who wanted to attach the frame to an antique headboard from that era. It took us hours to do it, but we got it installed. That is the level of service we offer.”

Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013

Retail Merchandiser - July/August 2013
Digital Messaging
How to Bring New Life to the Center Store
Fall Toy Preview 2013
WWWDMAGIC 2013 Fashion Preview
Hispanic Footwear
Firm Fashion Fixture
Macy’s Magic
Generating Buzz
Looking Sharp
On the Trend
Shoe Sensation
Victorinox Swiss Army Inc.
Hiller’s Market
Patrick James Inc.
Art Van Furniture
Fairway Market
Architec Housewares
Easy Rest Adjustable Sleep Systems
Burnstad’s Market
Shoe Carnival Inc.
Destination XL
Hibbett Sports
R.H. Ledbetter Properties
Goodwill of Central Arizona
Beyond the Rack LLC
Cymax Canada
Diamond Nexus
New & Notable

Retail Merchandiser - July/August 2013