Retail Merchandiser - July/August 2013 - (Page 56)

Retail Architec Housewares’ team includes (from left) Midge Ramsey, Jenna Sellers Miller, Dina Janicke, Andres Gutierrez and Erin Yergens. ́ ́ ARCHITEC HOUSEWARES Simplicity is Beautiful An ability to reinvent the wheel and to fashion products that are distinctive in look and feel has helped Architec Housewares devise new products and grow its business. I Jenna Sellers Miller Delray Beach, Fla. nnovation and good fortune can help any business get off to a good start. Such is the legacy of Architec Housewares, a growing designer, manufacturer and distributor of an array of unique housewares. Architec Housewares is the housewares division of its family-owned parent company, Alice Ink, spearheaded by CEO Kathy Sellers. The company also owns Plastec Lawn and Garden run by Sellers’ sister Susan Yeager who serves as president. Architec, which is led by Sellers’ daughter Jenna Sellers Miller as president and Erin Yergens as operations manager, has seen steady growth since it devised a cutting board with a non-slip surface known as The Gripper. It is now seeing additional opportunities arise. Opportunity Knocks Created in 2000, Architec’s origins are somewhat serendipitous. When Plastec attempted to create a 56 July/August 2013 coaster-esque product for use with vases, the company found that the backing could have an application on the back of a cutting board. This led to the creation of The Gripper, and Architec has evolved from there. “It proved to be challenging to merge the backing with the cutting board, and we had a lot of engineering to work out,” Miller says. “But eventually we came up with The Gripper and offered it in multiple colors and sizes, and they sold well from the start.” As the company went about trying to expand The Gripper’s reach, it found that many retailers were carrying only a few SKUs of cutting boards. These few SKUs had few texture and color variations. Architec’s new concept and diverse colors allowed the company to make The Gripper a sought-after item. Architec’s products can be found on the shelves of many major retailers, like Bed Bath & Beyond, Crate & Barrel, Target, Bloomingdales and Macy's,

Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013

Retail Merchandiser - July/August 2013
Digital Messaging
How to Bring New Life to the Center Store
Fall Toy Preview 2013
WWWDMAGIC 2013 Fashion Preview
Hispanic Footwear
Firm Fashion Fixture
Macy’s Magic
Generating Buzz
Looking Sharp
On the Trend
Shoe Sensation
Victorinox Swiss Army Inc.
Hiller’s Market
Patrick James Inc.
Art Van Furniture
Fairway Market
Architec Housewares
Easy Rest Adjustable Sleep Systems
Burnstad’s Market
Shoe Carnival Inc.
Destination XL
Hibbett Sports
R.H. Ledbetter Properties
Goodwill of Central Arizona
Beyond the Rack LLC
Cymax Canada
Diamond Nexus
New & Notable

Retail Merchandiser - July/August 2013