Retail Merchandiser - July/August 2013 - (Page 3)

July/August 2013 | COVER STORY CONTENTS 20 6 BEST PRACTICES Digital Messaging The true power of deploying digital screens in a variety of retail applications has yet to be fully tapped. It is the power of full engagement via interactive digital signage. 8 MARKETING How to Bring New Life to the Center Store Although the summer holidays don’t drive the same kind of traffic as the fourth-quarter holidays, there is a lot for food retailers to be happy about this year. 10 FALL TOY PREVIEW 2013 12 WWWDMAGIC 2013 FASHION PREVIEW Macy’s Magic Macy’s makes shopping at its stores an experience with events such as its Thanksgiving Day parade® and Fourth of July fireworks show. UPFRONT 15 CATEGORY INSIGHT 24 BCBGENERATION Hispanic Footwear Generating Buzz 27 ROCKET DOG BRANDS Looking Sharp 30 ABS BY ALLEN SCHWARTZ On the Trend New & Notable Noteworthy products in fashion and toys. 102 16 16 SPIEGEL Firm Fashion Fixture Spiegel’s century-long history in women’s fashion is built on its promise of accessible and affordable clothing for all ages. July/August 2013 retail merchandiser 3

Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013

Retail Merchandiser - July/August 2013
Digital Messaging
How to Bring New Life to the Center Store
Fall Toy Preview 2013
WWWDMAGIC 2013 Fashion Preview
Hispanic Footwear
Firm Fashion Fixture
Macy’s Magic
Generating Buzz
Looking Sharp
On the Trend
Shoe Sensation
Victorinox Swiss Army Inc.
Hiller’s Market
Patrick James Inc.
Art Van Furniture
Fairway Market
Architec Housewares
Easy Rest Adjustable Sleep Systems
Burnstad’s Market
Shoe Carnival Inc.
Destination XL
Hibbett Sports
R.H. Ledbetter Properties
Goodwill of Central Arizona
Beyond the Rack LLC
Cymax Canada
Diamond Nexus
New & Notable

Retail Merchandiser - July/August 2013