Retail Merchandiser - July/August 2013 - (Page 20)

Macy’s MACY’S Magic Macy’s makes shopping at its stores an experience with events such as its world-famous Thanksgiving Day parade® and its Fourth of July fireworks show. L ots of companies sell merchandise, but only one promises to give consumers the “Magic of Macy’s.” Along with omnichannel retailing and a tradition of elegant, historic stores, Macy’s is synonymous in pop culture and up-to-date retailing with quality, value and exemplary customer service. The company gets the most attention for events it creates and produces and for themes such as American Icons, which was an opportunity to celebrate the people and places that make America great. The spring campaign also included exclusive merchandise from American designers, in-store and community events, interactive digital content, patriotic advertising and a give-back program with “Got Your 6” to support America’s veterans. Another example of Macy’s entertainment savvy is the hit NBC television show, “Fashion Star,” in which fashions bought by Macy’s buyers on each episode of the show can be purchased online during the broadcast. For its famous Macy’s Passport Presents Glamorama fashion extravaganzas, which take place annually in four cities, the company typically partners with such big entertainment names such as Cirque de Soleil and Sheryl Crow, this year’s headliners. The company’s Indian-themed flower show this year, its Brazilian-themed flower show last year, Christmas windows and displays all create reasons for customers to flock to the company’s stores. Its partnership with the “Got Your 6” awareness initiative, part of the American Icons campaign, is working to change the conversation around America’s millions of military veterans, raising $3.4 million this past spring 20 July/August 2013

Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013

Retail Merchandiser - July/August 2013
Digital Messaging
How to Bring New Life to the Center Store
Fall Toy Preview 2013
WWWDMAGIC 2013 Fashion Preview
Hispanic Footwear
Firm Fashion Fixture
Macy’s Magic
Generating Buzz
Looking Sharp
On the Trend
Shoe Sensation
Victorinox Swiss Army Inc.
Hiller’s Market
Patrick James Inc.
Art Van Furniture
Fairway Market
Architec Housewares
Easy Rest Adjustable Sleep Systems
Burnstad’s Market
Shoe Carnival Inc.
Destination XL
Hibbett Sports
R.H. Ledbetter Properties
Goodwill of Central Arizona
Beyond the Rack LLC
Cymax Canada
Diamond Nexus
New & Notable

Retail Merchandiser - July/August 2013