Firm Fashion Fixture
Spiegel’s century-long history in women’s fashion is built on its promise of accessible and affordable
clothing for all ages that can be shopped via catalog, online or in stores.
Spiegel is part of the small
category of fashion retailers
that are historical icons and
continue to remain modern
mainstays, which is no easy
feat. It might not be on the
record, but everyone knows
that no industry is as fickle
as women’s fashion. But for
the past 100 years, Spiegel
has been right there with
women – even a step ahead
– predicting in the summer
what its customers will feel
like wearing next fall.
Spiegel was founded as an American
furniture company in 1865 and transitioned into a fashion retailer that began
selling women’s clothing in 1912.
Through newfound independence gained
during the suffrage movement that continued into the 1920s and the working
women’s revolution of the 1970s, Spiegel
brought class to mass with its catalog,
found in millions of households throughout the country – unifying women’s fashion from coast to coast.
Table of Contents for the Digital Edition of Retail Merchandiser - July/August 2013