Retail Merchandiser - November/December 2012 - (Page 60)

Retail KEN’S SUPERFAIR FOODS The Friendly Approach The personable approach of Ken’s SuperFair Foods and Food Fair employees helps the South Dakota grocery chain maintain a loyal customer base while competing with larger chains. K 60 en’s SuperFair Foods and Food Fair stores are known as the “friendliest stores in town” for a reason. “We’re very highly service-oriented, and are very considerate, courteous and polite,” CEO Ken Fiedler says. “Either my son or I are on the floor all the time and maintain a lot of personal contact with customers. We try to know all our customers by name, and always greet and thank our customers and tell them we appreciate their business.” Fiedler founded SuperFair Foods in 1972 in Aberdeen, S.D., with two partners. Since the mid-1990s, the six-location grocery store company has been owned by Fiedler’s family, which includes his son Kevin, the stores’ president and general manager. The original Ken’s SuperFair in Aberdeen is the flagship and the largest of the family’s stores. The family also operates stores under the Ken’s Food Fair brand in Ipswich, Groton, Clark, Eureka and Britton, S.D. The Aberdeen, Ipswich and Groton locations include Shell Express gas stations. Fiedler credits the personable environment of his stores for the company reaching its 40th anniversary this year. This welcoming atmosphere has gone a November/December 2012

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2012

Retail Merchandiser - November/December 2012
Sports Licensing Show
Wine & Food Festival
Brand Licensing Europe
Category Insight
Cover Story
Affinity Consultants
United States Olympic Committee
Pacific Cycle Inc.
Foot Locker Inc.
Nationwide Vision
Belle Foods
Campioni Enterprises
Gilligan Oil
Hickman’s Iga
Liquor Stores N.A.
Ken’s Superfair Foods and Food Fair
Navy Exchange Service Command
New & Notable

Retail Merchandiser - November/December 2012