Retail Merchandiser - November/December 2012 - (Page 6)

SPORTS LICENSING AND TAILGATE SHOW 2012 Lighting V egas N o industry pretends to claim “recession-proof ” status, but the business of sports has proved to be a steady and consistent driver of retail sales through good times and bad. That explains how the Sports Licensing and Tailgate Show being held Jan. 17 to 19 at the Las Vegas Convention Center has racked up solid growth numbers every year since its inception in 2006. “The retailers who work this show are looking to satisfy an unquenchable thirst for new products,” says Show Director Stanley Schwartz of Showproco, which produces the event. “It’s something you just have to experience for yourself to appreciate.” Based on November pre-registration and booth sales, more than 5,000 retailers across 30-plus lines of retail distribution will attend the Sports Licensing and Tailgate Show. With a venue change from Mandalay Bay to the Las Vegas Convention Center, the show will be able to accommodate more than 500 booths, plus a demo area for cooking and tailgate games. Thousands of sports-licensed products and tailgating items will make their industry debuts, and the major sports league licensors will have a presence on the show floor. Almost all of the Top 50 retailers send buyers to the show, where they rub elbows with stadium concessionaires, small chains, hardware and grocery stores, mom-and-pops and Internet retailers. Among the highlights of the three-day, trade-only event are a tailgate-style fashion show, free luncheon panels focused on mastering social media and The Ultimate Tailgate Party, a popular networking event after the first day of the show. A License to Buy program – which incentivizes writing orders at the show, and also Retailers are finding new ways to tap into the passion of sports and its “recession-proof” status. generates generous hotel rebates – has become extremely popular, especially with smaller retailers. The Sports Licensing and Tailgate Show also honors (and flies in) one retailer from each of the 50 states at its Rising Star industry breakfast. Women are playing an ever-increasing role in the retail sales picture for both industries. More than ever, licensed apparel is being cut and styled for female fans, and almost every league and licensing entity is on-board with targeted ad campaigns for this demographic. On the tailgating front, the “home tailgating” category creates opportunities to reach out to female fans, who make a high percentage of purchasing decisions when the party moves from the parking lot to the family room. Retailers wishing to register on line can visit or call 800-3273736, ext. 148. O 6 November/December 2012

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2012

Retail Merchandiser - November/December 2012
Sports Licensing Show
Wine & Food Festival
Brand Licensing Europe
Category Insight
Cover Story
Affinity Consultants
United States Olympic Committee
Pacific Cycle Inc.
Foot Locker Inc.
Nationwide Vision
Belle Foods
Campioni Enterprises
Gilligan Oil
Hickman’s Iga
Liquor Stores N.A.
Ken’s Superfair Foods and Food Fair
Navy Exchange Service Command
New & Notable

Retail Merchandiser - November/December 2012