Retail Merchandiser - November/December 2012 - (Page 45)

Retail BELLE FOODS Keep Customers First Belle Foods’ innovative grocery experience offers a variety of customer-service programs aimed at making shopping simple and easy – and retaining its loyal client base. ou don’t see a lot of grocery businesses being bought by individuals without a private equity partner,” says Bill White, owner, president and CEO of Belle Foods. “It is usually the big companies buying the small ones, so it’s refreshing to see a different kind of business transaction, one that returns a business to 100 percent family ownership.” White is not new to the business; he has been CFO and vice president of different food retail stores for over 20 years. At the beginning of 2012, White and his son Jeff bought 57 stores in Alabama, Georgia, Mississippi and Florida from Southern Family Markets, operated under the Bruno name. White has been slowly changing the name to his own brand, Belle Foods. The father-son team want to establish their own retail concept with wider aisles, more prepared-food Y options, over 100 additional items in the produce section and some unique and innovative offerings that will make Belle Foods a very different shopping experience from any other store in the area. Belle Food’s slogan is “refreshingly simple,” and it is focused on making its stores convenient to get in and get out. “We know time is a precious commodity for our customers today,” White says, “and we are addressing that in all that we do.” Bill White Birmingham, Ala. Customers First The first thing White wanted to address was customer service. “It takes years to get a customer, but you can lose them in seconds if you don’t treat them with respect and common courtesy,” he explains. Belle Foods put together a customer service program for all employees, and started implementing Jeff White November/December 2012 retail merchandiser 45

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2012

Retail Merchandiser - November/December 2012
Sports Licensing Show
Wine & Food Festival
Brand Licensing Europe
Category Insight
Cover Story
Affinity Consultants
United States Olympic Committee
Pacific Cycle Inc.
Foot Locker Inc.
Nationwide Vision
Belle Foods
Campioni Enterprises
Gilligan Oil
Hickman’s Iga
Liquor Stores N.A.
Ken’s Superfair Foods and Food Fair
Navy Exchange Service Command
New & Notable

Retail Merchandiser - November/December 2012