Retail Merchandiser - November/December 2012 - (Page 34)

Retail FOOT LOCKER INC. Shoe-In for Success Foot Locker Inc. is a long-lived company buoyed by the strength of its brands, a range of athletic shoes and apparels, and a growing online business. A Ken Hicks New York City s a leading global specialty retailer of athletic shoes and apparel, Foot Locker Inc. has a long legacy to uphold. The company celebrated its 100-year anniversary as a publicly listed company on the New York Stock Exchange this year and can trace its roots back to F.W. Woolworth Company and Kinney Shoe Corp. The company has 3,400 stores and 35,000 sales associates in 23 countries, operating under a number of different brands. In fact, the organization goes to market via eight different brands: Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction USA, Champs Sports, CCS and Eastbay. A new brand, SIX:02, is soon to launch. “Our different banners allow us to talk to different customers, or even the same customer but at different times,” CEO Ken Hicks says. “Our brands allow us to appeal to everyone, from the sneaker enthusiast or the high school athlete to women and children.” Competing Smarter With the portfolio the company has assembled, it can reach consumers through both brick-and-mortar stores and direct-to-customer online channels, Eastbay and CCS. This is particularly important because of the ways the competitive environment has changed. Hicks says the market has become more competitive for Foot Locker because of competitors like Dick’s Sporting Goods and Finish Line. Some of the key ways Foot Locker is trying to remain a strong player in the market include making its stores and Internet sites more exciting, pursuing growth in high-potential business segments, looking for brand expansion op- 34 November/December 2012

Table of Contents for the Digital Edition of Retail Merchandiser - November/December 2012

Retail Merchandiser - November/December 2012
Sports Licensing Show
Wine & Food Festival
Brand Licensing Europe
Category Insight
Cover Story
Affinity Consultants
United States Olympic Committee
Pacific Cycle Inc.
Foot Locker Inc.
Nationwide Vision
Belle Foods
Campioni Enterprises
Gilligan Oil
Hickman’s Iga
Liquor Stores N.A.
Ken’s Superfair Foods and Food Fair
Navy Exchange Service Command
New & Notable

Retail Merchandiser - November/December 2012