Retail Merchandiser - September/October 2012 - (Page 95)

Retail BROOKSHIRE GROCERY CO. New Approaches A new concept store that emphasizes fresh-prepared foods is keeping Brookshire Grocery Co. successful as it continues to hone its other brands in Texas, Arkansas and Louisiana. s the grocery industry evolves, so do the grocery stores. Brookshire Grocery Co. (BGC) has reacted to the changes in the industry by creating different formats to meet customers’ differing needs. Besides its full-service Brookshire’s Food Stores, the company also has established its Super 1 Foods warehouse-style stores and is experimenting with its new FRESH by Brookshire’s concept store in its headquarters city of Tyler, Texas. “The FRESH by Brookshire’s store was a big project for our company,” says Kevin Albritton, executive vice president of sales and marketing. “It was one of the biggest things we’ve worked on and has been one of our biggest successes.” The prototype R&D store – which opened in March 2011 – offers made-toorder meals and emphasizes prepared foods and a “grab and go” section. A “We have chefs on-site who continually stock our fresh-prepared case,” points out Mike Terry, executive vice president of retail operations. “We actually have a very limited prepared section in our Brookshire’s stores, but at FRESH, every recipe is unique and the selection is greatly expanded. In fact, it changes often.” The new FRESH by Brookshire’s store also has a variety of quick-meal solutions including a taco bar, a sandwich bar, a salad bar and an outdoor grill where live entertainment draws a crowd every weekend. “It’s doing well – FRESH store sales are good,” Terry reports. The company also is learning a lot it can apply to its Brookshire’s stores, everything from products – such as specialty meats, cut fruits and fresh-squeezed juices – to technology, such as the types of scales to use. “It is BGC’s FRESH store, but hopefully somewhere down the line – once we get this one where we want it – we will be able to duplicate Kevin Albritton www.brookshires.com Tyler, Texas September/October 2012 retail merchandiser 95 http://www.brookshires.com

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Contents
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
ICEE Cool
Hasbro
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
Sheetz
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
IKEA
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
PriceSmart
Skin Science Labs Inc.
Archiver’s
Great Clips
LogicSource
New & Noteable

Retail Merchandiser - September/October 2012

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