Retail Merchandiser - September/October 2012 - (Page 78)

Retail SHEETZ Ordering Up Success Foodservice is taking an increasingly larger role at eastern U.S.-based convenience store and gas retail chain Sheetz, and innovative ordering technology has come with it. C Travis Sheetz Altoona, Pa. onvenience stores are not necessarily the first places people think of when it comes to getting fresh food fast. Sheetz is looking to change that. Food is a major driver for the regional convenience store chain, which operates more than 428 locations throughout Pennsylvania, Virginia, Maryland, West Virginia, Ohio and North Carolina. Sheetz convenience stores offer a variety of food items that go above and beyond the standard chips and prepackaged sandwich fare found in many of its competitors. These offerings include hot and cold subs, deli sandwiches, salads, wraps, hamburgers, hot dogs, grilled chicken sandwiches, fajitas, burritos, pizza, wings and snack wraps. “We have as big a menu as there is in our industry and are always adding new things,” says Travis Sheetz, executive vice president of operations and a member of the family that has owned and operated the stores since 1952. “We’re always striving to be at the frontline of our industry.” Foodservice is emerging as the primary focus for the chain, which also offers gasoline as well as other convenience items. This trend is a result of volatile gas prices and a decrease in cigarette sales, long the largest revenue generator on the convenience store sector, Sheetz says. ‘No Limit to Our Menu’ Food items are made to order at each Sheetz location. Customers are able to specify exactly what they want on their sandwiches, burgers or other items by using Sheetz stores’ touchscreen ordering system. This level of customization helps distinguish Sheetz 78 September/October 2012

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012