Retail Merchandiser - September/October 2012 - (Page 70)

Retail THE HARTLEY CO. A Local Mainstay The Hartley Co.’s Starfire convenience stores remain popular destinations for local shoppers in southeastern Ohio after decades in business. T he top executive at The Hartley Co. credits its more than 140 years of success in business to one factor. “First and foremost, I think we’ve had a long line of leaders that have maintained a high level of integrity throughout our years of business, and that’s what’s kept us in good relations with vendors and suppliers,” President Doug Hartley says. “Integrity is the most important thing to us; we’ve made it this long being honest, having integrity and doing what we say we’re going to do.” Hartley represents the fifth generation of leadership at the Cambridge, Ohio-based company. The Hartley Co. owns, operates or supplies 49 gas stations and convenience stores in southeastern Ohio under the Starfire, Shell, BP and Gulf brands. The family first established itself in the region in 1870 as a roofing company, W.H. Hartley and Sons, In the early 1900’s, the roofing company transformed into a hardware store as well. Gasoline became a part of the Hartleys’offerings soon afterward, with the family’s first filling station opening somewhere between 1900 and 1910. W.H. Hartley incorporated as a jobbership for Shell Oil Company in 1925, operating 10 stations. One major growth period for The Hartley Co. was the 1960s, when the family purchased several pieces of property near the locations of interstate highways then being built near Cambridge. The company opened its first convenience stores under the Starfire name in the 1970s. Its evolution continued after 2000, when it purchased a number of BP stations. Focusing on the Basics Hartley’s stores continue to evolve and change to keep up with strong retail and gasoline competition as well as to adjust to the volatility of gas prices. “Trying to get a profit margin in gasoline is increasingly difficult today because of gas prices and the overall market,” Hartley says. “We’re focused on inside sales, because we know we can control that and know what our margins are going to look like.” Doug Hartley Cambridge, Ohio 70 September/October 2012

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012