Retail Merchandiser - September/October 2012 - (Page 66)

Retail CHESTNUT PETROLEUM DISTRIBUTORS INC. Motoring Right Along New York-based Chestnut Petroleum Distributors Inc. continues to build on – and improve – its network of gas stations and convenience stores found throughout the Northeast. F Mickey Jamal New Paltz, N.Y. Rick Theilig ounded in 1981 and headquartered in New Paltz, N.Y., Chestnut Petroleum Distributors (CPD) Inc. has established a significant footprint of gas stations and convenience stores. Among the leading petroleum distributors and marketers in the Northeast, CPD’s portfolio has been built on several go-to-market methods, including company-operated and commission agent sites. “Our goal is to double in size every five years, and we’ve been achieving that,” CEO Mickey Jamal says. Fueling Up Today, CPD has a network of nearly 400 sites in New Jersey, New York, Connecticut, Massachusetts and Rhode Island. Some are full convenience stores or snack shops. Others are kiosks or bay operations. “Some locations lend themselves to a convenience store environment, and our vision is to grow our cstore brand,”General Manager Rick Theilig says.“Currently, they are Mobil Marts and Shell Food Marts. We are working toward establishing our own brand.” CPD determines the right kind of store based on market conditions like the type of competition in the region. Whether a location is in a commercial zone or a neighborhood setting is another consideration. The organization has developed its technological infrastructure, putting in place what it believes are first-class back office systems. It uses the S2K management system, which was specifically designed for the gas station c-store and jobber environment. CPD also has a software solution to manage maintenance, dispatch, control and environmental compliance, and it is rolling out a CPD university training website. “That will be offered to dealers, managers and 66 September/October 2012

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012