Retail Merchandiser - September/October 2012 - (Page 62)

Licensing ANDREWS MCMEEL PUBLISHING Content Matters Cultivating quality content and an awareness of emerging trends helps Andrews McMeel Publishing adapt to an evolving industry. T James Andrews Kansas City, Mo. he publishing business may have changed a lot over the last decade, but that doesn’t mean established companies can’t build on past success. Andrews McMeel Publishing sees great opportunities ahead that should lead to more decades of leadership. A division of Andrews McMeel Universal, Andrews McMeel Publishing prints as many as 200 new general nonfiction trade, cookbook, gift and humor book titles each year. The company is extremely well known for its collections of popular newspaper cartoonists, who include Garry Trudeau of “Doonesbury” and Gary Larson of “The Far Side.” It is also a leading calendar publisher with licensing relationships with renowned properties including Dilbert, Disney and Thomas Kinkade. Andrews McMeel Universal’s history dates back to 1970 when it was founded as Universal Press Syndicate. Universal Uclick, as the division is now called, is currently the world’s largest independent newspaper syndicate and Andrews McMeel Publishing is a leading force in book and calendar publishing. Founded in Kansas, the company is infused with Midwestern values. Andrews McMeel Publishing has drawn on its internal culture to become an industry-leading publisher. To this day, it remains a private company, and its founding families are still actively involved in operations. “On the calendar side, we decided to focus on licensed properties, which enhanced our emphasis on content,” says Michael Nonbello, vice president and creative director for calendars and greeting cards. “That emphasis on content keeps us up to date on current trends and subject matter, as well as the direction of new and old formats.” Photo Credit: ©Helix September/October 2012 Quick Thinking Andrews McMeel Publishing has adapted its strategic thinking to take advantage of major industry trends. For example, the children’s category is one of the Michael Nonbello 62

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012