Retail Merchandiser - September/October 2012 - (Page 6)

BRAND LICENSING EUROPE 2012 PREVIEW Come T ogether Warner Bros. Consumer Products Europe/Middle East/Africa (WBCP EMEA) plans to reinforce key messages across its portfolio of properties to its partners at Brand Licensing Europe. B rand Licensing Europe (BLE) is the European trade event on the licensing calendar that offers licensees, retailers and brand owners the opportunity to gather and discover what’s new. Taking place Oct. 16 to 18 at London’s Olympia exhibition center, BLE attracts exhibitors and visitors from all across the globe, and Warner Bros. Consumer Products is particularly proud to be one of BLE’s global partners. This year, the show will be a platform for Warner Bros. Consumer Products Europe/Middle East/Africa (WBCP EMEA). The key pillars of WBCP EMEA’s line-up are Warner Bros.’ tent-pole films “Man of Steel “ and “The Hobbit” trilogy, along with the classics that have defined Warner Bros. over the decades. WBCP will be supporting the launch of “The Hobbit” trilogy by ensuring a twoand-a-half-year presence at retail across all major outlets and independents, reaching fans of all ages. The line-up will include everything from toys, apparel and stationery to collectibles and accessories. WBCP already has secured support from a raft of best-in-class licensees including Vivid Group as master toy partner with The Bridge Direct, LEGO, Harper Collins, Eaglemoss, Ravensburger and Rubie’s Costume Co., among many other global licensees. With its dedicated retail partners, WBCP is creating an exciting retail program to capture the imagination of loyal and new fans alike. The highly anticipated blockbuster “Man of Steel,” which premieres in June 2013, will be supported by a retail launch across Europe beginning next spring. Activity will comprise unique and never-before-seen toy lines, multi-demo soft-line ranges and sophisticated food and promotion programs. All of this will continue to support the Superman franchise with ongoing rollout of Superman Classic products currently in the market. Perennial favorites – such as Looney Tunes, Scooby-Doo and Tom and Jerry – are continuously attracting millions of kids and fans across Europe every week through premium TV broadcast placement. These evergreen brands are currently present at retail through multiple touch points, from DTR soft-lines to private-label food lines in more At Brand Licensing Europe (BLE), retailers, licensees and brand owners discover what’s new. than seven markets, in addition to an incredibly successful toy line and QSR activation program. These classic brands remain musthave properties at retail. O Stephane Fillastre is the Europe/Middle East/Africa Director of Retail Business Development for Warner Bros. Consumer Products. 6 September/October 2012

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012