Retail Merchandiser - September/October 2012 - (Page 50)

Licensing REDASIGN STUDIO Small and Agile Wins Compared to many licensing agencies, Redasign Studio may be a fairly small and young company, but it draws from decades of industry success and brings an unusual advantage to its clients. he team at Redasign Studio has a solid background in design, product development and licensing and is quietly building strong merchandising programs for its clients. Slow and steady wins the race, but in the case of this boutique agency, so does small and agile. With the exponential expansion of the licensing industry over the past 10 years, not only has the sheer number of brands and intellectual properties grown at a rapid pace, but the number of agencies that can manage the licensing programs has increased, as well. A competitive edge, such as being small and nimble, counts as agencies compete with one another to represent properties. T Robert Reda New York “Our business model is to remain small and limit the number of properties we represent to allow us to be hands-on with all aspects of our business,” states Robert Reda, founder of Redasign Studio. “Our team has expanded with the addition of sales, marketing and creative personnel as the need has arisen, but remaining small is important to our success. This, combined with finding properties that we think will resonate with a specific consumer demographic, that can occupy their own niche at retail and that we are passionate about, contributes to our growing business.” Founded by Robert Reda in 2004 as a design and creative studio servicing the licensing industry, Redasign Studio combines the expertise of Reda and licensing industry veteran, Kim Winkeleer, who joined the company in 2008, the year the company was signed as the licensing agent for the Garanimals. 50 September/October 2012

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012