Retail Merchandiser - September/October 2012 - (Page 48)

Licensing Digital Innovations Profile HALFBRICK STUDIOS Versatile Mobility Unique and innovative titles have helped Halfbrick Studios take a leadership position in game development and stay on top of the rapidly changing mobile environment. ince it was founded in 2001, Halfbrick Studios has staked out a leadership position in Australia’s game development industry. The company spent many years developing licensed titles for various platforms, including Game Boy Advance, Nintendo DS and Sony PSP. More recently, the company has expanded its offerings, growing its portfolio by creating independently released downloadable games. “One of the main priorities for Halfbrick has been to bring our content to more fans around the world,” Chief Marketing Officer Phil Larsen says. “We plan to take our brands in even more exciting directions.” S On Top of its Game Halfbrick’s goal is to devise unique and innovative titles that can work on different platforms. This commitment has helped the company become an industry-leading maker of casual, mobile and digital games. Staying on top of what is a rapidly changing mobile environment, the company has incorporated the latest mobile technologies to support existing games and create new titles. It is through intelligent expansion and careful selection of partners that Halfbrick has been able build brands with a long lifespan capable of lasting beyond more than a single device or platform. In the partnership realm, Halfbrick strives to create win-win relationships with partners so both parties see benefits from joint ventures. Halfbrick is an attractive partner because the company’s leading position provides a great platform on which to design products and reach a strong audience. In the past 12 months, the company has made two significant investments that have greatly enhanced its strengths. The first is an investment into The People’s Republic of Animation, a studio in Australia that has helped the company create more animated content and expand its intellectual properties across different media channels. In addition, the company acquired Onan Games. The Spanish studio develops powerful porting technologies. This allows Halfbrick to bring its games to even more platforms at a much faster pace. 48 September/October 2012

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012