Retail Merchandiser - September/October 2012 - (Page 114)

Retail ARCHIVER’S Handcrafted Memories Whether do-it-yourself scrappers needs materials, supplies or inspiration, Archiver’s offers everything they need to commemorate anything. ith the proliferation of digital cameras, social media networks and photography apps that allow users to alter images with the flick of a finger, anyone can play memory-maker with their phones, tablets or computers. But for everyone who still enjoys creating something with their own personal style, the feel of paper in their hands and the sounds, scents and textures of scrapbooks, there is Archiver’s. The one-stop craft supply stores offer products to support a creative person who wants to make her or his own greeting cards, invitations, scrapbooks or similar projects. Along with supplies, each Archiver’s location employs like-minded crafty individuals who offer project ideas, insider tips and interactive demonstrations and workshops. They can help any level of scrapper, from the novice just getting started to the veteran looking for something new. “We have a great product assortment, and these are very interactive and fun places to be compared to a typical retail store,” President Brian Olmstead says. “Combine that with the passion of our employees – who are some of our biggest customers – that love helping customers be creative, and it works out great.” Archiver’s was founded in 1999 with its first location in Apple Valley, Minn. Soon after, the company expanded with four stores in the Twin Cities area before branching out to Denver and Chicago. Today, Archiver’s employs 675 people and operates 45 U.S. locations, extending as far east as Raleigh, N.C., and to Boise, Idaho, in the west. It hosts Scrap Fest® in Minnesota’s Mall of America every year, offering celebrity workshops, book signings, demonstrations and exhibitor booths. W Paper Applications Brian Olmstead Golden Valley, Minn. Despite the onslaught of competition from digital photo products, Archiver’s stays true to its original mission as a supplier of paper memory supplies. Olmstead believes there is still a market for people who 114 September/October 2012

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012