Retail Merchandiser - September/October 2012 - (Page 105)

Retail JEWELRY TV Finding a Hidden Jewel Already the fourth-largest home shopping network in the country, Jewelry TV appreciates its dedicated followers and is making new moves to create awareness among the masses. rom Madagascar and Tanzania to Thailand and Sri Lanka, Jewelry Television ( JTV) sources gems from mine and independent gem sources around the world and works with designers to create what President and CEO Tim Matthews of JTV calls “America’s Showplace of Jewelry and Gemstones.” Founded in 1993, JTV brought broadcast and jewelry together to create a 24-hour multi-channel retail entity that has become the fourth-largest home shopping network in the country, the third-largest e-commerce jewelry retailer in the nation and, it says, the largest retailer of loose gemstones worldwide. “If you look at home television shopping, we are the largest television network dedicated to jewelry and gemstones,” according to Matthews. “Other television retailers are like department stores that sell a variety of merchandise, but we do not. We are dedicated to jewelry. “We are dedicated to our niche and not trying to sell vacuum cleaners one hour and jewelry the next,” Matthews adds. “We know what we’re doing and our focus on this category is why we have grown into the largest in the country and enjoyed success for nearly two decades.” F Catching the Viewers JTV employs more gemologists than any other TV retailer in the country, each one versed in the more than 150 different gem varieties the company carries. Not just expert buyers, even many of their show hosts have studied for and obtained their graduate gemology degrees. For jewelry and gem enthusiasts, finding the 24-hour cable access network and browsing its extensive online store is a regular part of life, but for the average shopper who makes big jewelry purchases for birthdays and special occasions and looks to traditional retail stores, JTV may not always be the first option on the list. Matthews says the company is dedicated to changing this. Tim Matthews Knoxville, Tenn. September/October 2012 retail merchandiser 105

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012