Retail Merchandiser - September/October 2012 - (Page 100)

Retail WALLY’S FOOD PRIDE Promotionally Exciting Wally’s Food Pride keeps its customers interest peaked through innovative offers and promotions, from free deli meals and water at the stores to free gas provided by local gas stations. ne thing that has not changed for humanity over time is the need to provide food for itself. What has changed, however, is how we go about doing it – from hunting in ancient times to the every day markets of the middle ages, small specialty stores at the beginning of the century and large chain supermarkets nowadays. Even within mammoth supermarkets, the way we learn about our food options and make our choices has changed drastically in the last 10 years. Randy Joersz, owner of Wally’s Food Pride since 1999, aptly named after his father Wally, knows more than most people about the intricacies of food supply and demand. Joersz is a third-generation grocer following in his father and grandfather’s footsteps. The core of the grocery business continues to be about O providing the best possible food to the customers at competitive prices, and provide great customer service, but how grocers are able to achieve that and attract customers has changed from the time of Joersz’s father and grandfather’s stores. Promoting Technology “When we talk about change [in the grocery store business], technology is what has changed the most,” Joersz explains. “We are able to do more data mining through our front end and that is where our loyalty program comes into place.” The loyalty program Wally’s Food Pride implemented consists of a rewards card that gives customers five points for every dollar spent. The program was developed with the help of Loyalty Lane, a customer rewards program management company that 100 September/October 2012

Table of Contents for the Digital Edition of Retail Merchandiser - September/October 2012

Retail Merchandiser - September/October 2012
Brand Licensing Europe
Showrooming Mushrooming
Pinch the Grinch
Category Insight
Upfront: BJ's Wholesale
Mind Candy
Outfit 7
Halfbrick Studios
Redasign Studio
Sony Pictures Consumer Products
Brentwood Licensing
Andrews McMeel Publishing
Chestnut Petroleum Distributors Inc.
The Hartley Co.
Mollie Stone’s Markets
Regal Oil
80Purple Cow Stores
Ocean State Job Lot
Staples Canada
Brookshire Grocery Co.
Wally’s Food Pride
Jewelry Television
Skin Science Labs Inc.
Great Clips
New & Noteable

Retail Merchandiser - September/October 2012