Retail Merchandiser - May/June 2012 - (Page S72)

Supplier HYBRID APPAREL Creative and Quick A culture of creativity, combined with an ability to quickly capitalize on trends and go to market, defines the operational strengths of Hybrid Apparel. diversified premier apparel company, Hybrid Apparel has grown from its roots as a t-shirt shop into a private-label and licensing distributor serving men, women and children. Based in the United States, the company services all tiers and trade channels of distribution, as well as large and small retailers. “When you look at how much we do, it can be overwhelming,” President and Chairman Jarrod Dogan says. “On the branded side of our business, we have to be very focused on the individual brand. On entertainment licensing, we have to be on top of what is going on so we can seize the next opportunity.” Based on its core product line for men and boys, Hybrid Apparel created a sizeable t-shirt business as A Jarrod Dogan Cypress, Calif. a private-label house. Eventually, it got into the licensed product business, working with brands such as the WWE and Disney, and the company took off. “Those two properties put us on the map and helped us get into the licensed world,”Chief Marketing Officer Gavin Dogan says. “After that, we made an acquisition of what was more of a sportswear company that made true cut-and-sew products. That is what allowed us to partner with brands like Levi’s and Reebok.” As Hybrid Apparel’s product mix has expanded, the company also has expanded distribution channels and gotten into the wholesale clubs and dollar stores and continues to grow in the specialty markets. It has steadily expanded its licensing business and now has a solid stable of about 52 licenses. 72 May/June 2012

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012