Retail Merchandiser - May/June 2012 - (Page S66)

Licensing CARTOON NETWORK ENTERPRISES Good Fun For All Ages Cartoon Network Enterprises is bringing brands with wide generational appeal to Licensing Expo 2012. A s it prepares for Licensing Expo 2012, Cartoon Network Enterprises couldn’t be in a more advantageous position, says Vice President of Consumer Products Pete Yoder. “This year’s Licensing Show comes at an amazing time for Cartoon Network in general,” he says. “The ratings couldn’t be stronger and our brands have great buzz and retail excitement around them.” Building on the network’s recent ratings boom led by its original series, Cartoon Network has only just begun to tap the licensing potential of its brands, with its established boys action franchise “Ben 10,” wildly-popular comedy “Adventure Time” and licensing introductions of “Regular Show” and “The Amazing World of Gumball.” Armed with a fully realized portfolio of brands and opportunities, the company is breaking into new types of merchandise and de- mographics thanks to the properties’ broad appeal. Thanks to its combination of established successes, new properties with wide appeal and a new booth design for 2012, Yoder predicts this year’s Licensing Expo could be the best yet for Cartoon Network. On the action side of its properties, Yoder says Cartoon Network expects “Ben 10: Omniverse,” the 66 May/June 2012

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012