Retail Merchandiser - May/June 2012 - (Page S62)

Licensing REMINGTON ARMS CO. LLC Gunning for an Experience Remington expands its licensing opportunities to experiential programs at hunting lodges, shooting ranges and animal training facilities to give customers more ways to live the Remington lifestyle to the fullest. W Patricia Rickard Madison, N.C. ith more than 200 years in the gun manufacturing business, Remington – America’s oldest gun manufacturer – is synonymous with quality and craftsmanship in firearms, ammunition and periphery products. The company is now bringing the Remington experience directly to consumers by offering the full outdoorsman experience to its loyal customer base. This includes anything from a wide range of accessories to supplement its core business, to certifying shooting ranges, hunting lodges and sporting dogtraining facilities as official ambassadors of the Remington lifestyle, according to Patricia Rickard, director of global licensing. “We want to create a complete experience for our customers,” Rickard says. “The consumer will be able to enjoy the outdoors with our world-class firearm products, as wells as with a variety of related accessories to complement their outdoor lifestyle.” Remington Arms Co. LLC is headquartered in Madison, N.C., where it designs, produces and sells sporting goods products for the hunting and shooting sports markets, as well as military, government and law enforcement industries. The company was founded in 1816 in upstate New York, and today it Live Appearance Patricia Rickard will be presenting a licensing seminar at the Licensing International Expo 2012, which will take place June 12 to 14 in the Mandalay Bay Convention Center in Las Vegas. 62 May/June 2012

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012