Retail Merchandiser - May/June 2012 - (Page 8)

TECHNOLOGY N ARROW YOUR BAND The modern retailer increasingly relies on radio as an integral part of the operation. As equipment prices have decreased, wireless use has boomed in the retailing industry. Whether used for voice or data, keeping track of inventory with a wireless bar code reader or strategically planting RFID chips, wireless has significantly reduced costs for retailers nationwide. Most retail use of wireless voice utilizes frequencies assigned by the Federal Communications Commission (FCC) for business and industrial users. Typically called private land mobile radio (PLMR), these frequencies are regulated under Part 90 of the FCC’s rules. Changes in the use of some of these frequencies mandated by the FCC in 2004 will have a tremendous impact on some retailers during the coming year, which may include the complete replacement of some radio systems. In 2004, the FCC decided to increase the efficient use of radio spectrum on cer- The FCC’s ‘narrowbanding’ initiative will require many retailers to reprogram or replace their wireless communication systems by the end of the year or face significant fines. Keeping track of inventory with wireless radio has reduced costs significantly and improved accuracy for retailers nationwide. 8 May/June 2012

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012