Retail Merchandiser - May/June 2012 - (Page 48)

Retail HEDAHLS AUTO PLUS Benefitting from Bakken Bakken Shale is the one of the hottest places in the United States for oil, and Hedahls Auto Plus is right in the thick of it, earning more retail and commercial customer loyalty each day. S Dick Hedahl Bismarck, N.D. 48 May/June 2012 ome people say customers aren’t loyal anymore, but Dick Hedahl, president and CEO of Hedahls Auto Plus, thinks differently. “People say there’s no loyalty, but that’s because they haven’t earned it,” he insists. “We have customers who are really awfully loyal to us. Their sales volume is very consistent year over year. They call us when they need something, and we chase it down and find it. People buy from their friends, whether going to a favorite hardware store or a car dealer. And they know they can count on us to take care of their shop and equipment needs. You develop friendships in the business, and that’s where you go for your support. I think there is good loyalty, but you have to earn it.” Hedahls Auto Plus has been earning that loyalty for three generations since its founding in 1906 in Mercer, N.D. It now has 23 auto parts stores and three automotive equipment stores throughout the upper Midwest in both Dakotas, Minnesota and Montana. The company serves commercial and retail customers with all their automotive service needs for cars and trucks, including paint and body products, engines, replacement parts, windshields, bumpers and equipment to repair and service vehicles. Recently, the company has been riding the oil boom

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012