Retail Merchandiser - May/June 2012 - (Page 42)

Retail GOLFSMITH INTERNATIONAL INC. Golfer’s Paradise After substantial growth this year, Golfsmith International plans for more in 2013 by continuing to engage customers and helping them to improve their golf games. or Golfsmith International Inc., selling merely golf products is just not enough. Instead, “We’ve had a very strong focus on being authentic,” CEO Martin E. Hanaka says. “We really target the avid golfer; those who play 25 rounds or more.” The Austin, Texas-based specialty golf retailer operates stores that sell clubs, bags, apparel, balls, and GPS and rangefinder systems. Founders Carl and Barbara Paul started Golfsmith in 1967. Before co-founding the company, Carl Paul received a tailor-made set of golf clubs as a gift, which made him realize there was an unfilled niche in the industry for custom-made golf clubs and components. The couple then started operations from the basement of their Edison, N.J., home, and sent out a typewritten, hand-illustrated catalog. F Martin E. Hanaka Austin, Texas Golfsmith later saw the addition of Carl Paul’s brother Frank, and it moved to Austin in the 1970s. There, it opened its first showroom in 6,000 square feet of unused army barracks. By 1976, Golfsmith had grown to gross more than $1 million a year. In 1992, the company moved to its current headquarters in Austin, on a 40-acre campus that includes corporate offices, a practice range, a 30,000-squarefoot Golfsmith store, and 240,000 square feet of shipping and distribution facilities. Three years later, the company began opening retail stores locally in Houston, Denver and Dallas. Today, Hanaka says, Golfsmith has 85 stores and will have 89 stores across the United States by year’s end. Golfsmith has a staff of approximately 1,800. Additionally, the company has engaged customers by doing what it can to improve their golf games. 42 May/June 2012 Photo credit this page and opposite page: Golfsmith International Holdings Inc

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012