Retail Merchandiser - May/June 2012 - (Page 38)

Beverage Retailer TOTAL WINE & MORE Vine to Checkout Line Total Wine & More is an independent leader in the wine and spirits category because it shares its in-depth knowledge with customers and connects with them outside of the store. A John Jordan Potomac, Md. 38 May/June 2012 lready the largest independently owned wine, beer and spirits retailer in the United States, Total Wine & More has big plans for 2012. Vice President of Customer Experience Steve Faith says the company plans to enter three big new markets this year: Dallas; Seattle; and Spokane, Wash. Combined with the 78 stores the company already has in 11 states, Faith says Total Wine & More expects its new locations to carry it to the next level after it reached a pair of monumental milestones in 2011. “We just had our 20th anniversary last year,” Faith says. “It was a momentous 20th anniversary because we hit $1 billion in sales.” Total Wine & More has become a mecca for discriminating customers. However, it takes more than a wide selection to please the discerning beverage enthusiast, and Total Wine & More knows that topnotch customer service and education complete the experience. The company has reached the upper echelon of the beverage retailing industry through these means, and it says these will continue to serve as the foundation of its future success. A Good Education With thousands of wine varieties available in its stores, Total Wine & More believes it’s important to demystify the wine experience for its customers. To that

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012