Retail Merchandiser - May/June 2012 - (Page 22)

Licensing CHARM CITY CAKES Icing on the Cake For Duff Goldman and Charm City Cakes, ingenuity, innovation and a range of new licensing partnerships are carrying on the success of ‘Ace of Cakes.’ ou don’t need a sweet tooth to recognize Duff Goldman. As the owner and proprietor of Charm City Cakes in Baltimore, Goldman and his staff spent 10 seasons as the focus of Food Network’s breakout hit reality show, “Ace of Cakes.” Duff Goldman and Charm City Cakes became famous for their wildly imaginative cake designs. Using methods that often involved blowtorches and power tools, Goldman created cakes in such shapes as Radio City Music Hall for the Rockettes, Hogwarts Castle for the premiere of one of the “Harry Potter” films and even the Hubble Space Telescope for NASA. “We’re viewed as a bakery that makes edible art,” he says. “I have an incredibly creative staff, from artists and musicians to designers and ex-baristas. We are always pushing the boundaries of what cake can be.” Through it all, Goldman and his bakery established a personality and reputation that still make him one of the most in-demand bakers today, even after the TV series ended. Charm City Cakes continues to turn out mouth-watering, eye-popping cakes for highprofile customers around the world, but neither the company nor Goldman are content to stick to business as usual. With the opening of a new location in Los Angeles and the creation of a branded line of bakeware and related products, Goldman and Charm City Cakes are poised to maintain a place in the spotlight. Y Licensed Creations People may not be able to buy one of Goldman’s creations from their local bakery, but they will have the opportunity to bring some of his unique style to their own kitchens soon, thanks to a series of partnerships with some premium licensees. Perhaps the most prominent is the “Duff Goldman by Gartner Studios” line of bakeware and cake-decorating products. Created through a partnership between Goldman and Minnesota-based Gartner Studios, the line allows people to make their own cake creations at home. Duff Goldman Baltimore and Los Angeles 22 May/June 2012

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012