Retail Merchandiser - May/June 2012 - (Page 11)

Upfront Celebrating in Style The smart combination of leading wine and spirits producers with big-name culinary personalities makes the South Beach and New York City Wine & Food Festivals major events. Lee Brian Schrager certainly knows how to throw a party. The vice president of corporate communications and national events for Southern Wine & Spirits of America Inc. is the visionary behind two nationally known, charity-supporting food and wine events that have become some of the most well-attended and visible parties in the country. “The consumer wants to sample the newest wine and food and products, and they want to be around the rock star chefs of today,” Schrager says. “Everything is driven by the big names of the culinary personalities.” It isn’t just the large crowds that recognize the success Schrager and his events have had. Luminous culinary personalities also appreciate the work Schrager has put in to create world-class events. “Over the past decade, I have witnessed Lee build the South Beach Food and Wine Festival [and NYC outpost] into an event so large in scope it deserves its own zip code,” Rachael Ray says. “He did this through hard work and vision.” “Working with Lee is always a joy for my family and I,” Paula Deen says. “He's a true professional and has done so much for our world and the charities that the festivals benefit.” Taking Talent to South Beach Celebrating its 11th year in 2012, the annual Food Network South Beach Wine & Food Festival presented by Food & Wine magazine once again showcased leading wine and spirits producers, chefs and culinary personalities. Held February 23 to 26, the festival is hosted by Southern Wine & Spirits of Florida and May/June 2012 retail merchandiser 11

Table of Contents for the Digital Edition of Retail Merchandiser - May/June 2012

Retail Merchandiser - May/June 2012
‘Push’ vs. ‘Pull’
Narrow Your Band
Celebrating in Style
Give a Little Something Extra
Charm City Cakes
LazyTown Entertainment
Binny’s Beverage Depot
Vallarta Supermarkets Inc.
Cintron Beverage Group
Total Wine and More
Golfsmith International Inc.
Barrow Fine Furniture
Hedahls Auto Plus
Kopp Drug Inc.
Grafton-Fraser Inc.
Intelligent Office Canada
A1 Counting Solutions
New & Notable
Focus on Licensing - May/June 2012
2012 Preview
Franchising Facts
Hello Kitty Charm
Playing It Up
Saban Brands Powers Up
Mars Retail Group
SEGA of America Inc.
Major League Baseball Players Association
Universal Partnerships & Licensing
Remington Arms Co.
Cartoon Network Enterprises
Hybrid Apparel
Agile Network
New & Notable

Retail Merchandiser - May/June 2012