Retail Merchandiser - March/April 2012 - (Page 8)

BEST PRACTICES Design Strategies How to connect and engage with customers is solved by using the C3 philosophy – commerce, culture and community. It helps brands evolve in parallel and in real-time with their communities. Many brands lose their way by focusing more on product and trend than on the everevolving culture of their customers. The most successful initiatives are those that are relevant to the culture of their customers, and enable and inspire the development of brand communities. The goal is to create retail store designs that are landscapes for exploration and discovery for these brand communities. 8 March/April 2012 This design approach is rooted in its C3 philosophy: The reintegration of commerce, culture and community. The C3 philosophy is a tool that allows understanding of how a given customer community perceives the world around them and helps brands evolve in parallel and in real-time. This communitycentric approach enables clients to curate experiences and offerings so that they are relevant, authentic and intimate for the customer. The approach strives to create places for people to experience products and services through their evolving values. The C3 philosophy begins with a creative process that includes in-depth immersion in the customer and cultural landscape surrounding the brand. How the interests, values C. Wonder takes the customer through organized rooms inspired by aspirational luxury residences.

Table of Contents for the Digital Edition of Retail Merchandiser - March/April 2012

Retail Merchandiser - March/April 2012
Creating Value
Design Strategies
Toy Fair 2012 Wrap-Up
Expo West 2012 Wrap-Up
Fashion Week
Category Insight
China Sourcing Fair 2012 Preview
Cover Story: Jessica Simpson
charming CHARLIE
Fantastic Sams
The Bargain! Shop
Sportsman’s Warehouse
Fruth Pharmacy
Apricot Lane Boutique
Hi-School Pharmacy
Hallmark Cards Canada
Metropolitan Transportation Authority
Rubie’s Costume Co.
Fashion Angels
K’NEX Brands
Total Wine & More
Sigel’s Beverages
O&W Inc.
New Hampshire State Liquor Commission
Kohler Distributing Co.
New & Notable

Retail Merchandiser - March/April 2012